New Bed and Breakfast Website Design Launches for Lake Pointe Inn

January 21, 2014

Lake Pointe Inn New Bed and Breakfast Website

When you visit, you’ll be greeted by large, vivid imagery and an enhanced experience. Q4Launch and Lake Pointe Inn are excited to announce the launch of the new bed and breakfast website design.


Linda and George Pettie, owners of Lake Pointe Inn Bed and Breakfast in McHenry, MD chose Q4Launch because of its all-inclusive marketing approach focused on using the web to increase bookings. The first project was to make their website more user-friendly, while matching the customer experience that would be received during a stay at the inn.

Specializing in bed and breakfast marketing, Q4Launch worked together with Linda to include specific information she wanted to migrate from her old website. The integrated marking company also increased image sizes throughout the new website, along with incorporating search engine optimization.

The new bed and breakfast website design enhances the arts and crafts appointments throughout the inn, something that was important to George and Linda Pettie. The website background and colors add to the overall design as well.

Below is a screen shot of their previous website.

Lake Pointe Inn Old Bed and Breakfast Website

Searching for the perfect room has made the experience much more user-friendly. The room list is on a single page with large photos for each room and a short description, along with a price range. When you choose a specific room, you will get a full description with additional photos that will help make your vacation getaway decision easier.

Lake Pointe Inn’s new bed and breakfast website includes a free vacation guide for potential and past guests to download. If you are planning a trip to Deep Creek, MD, the vacation guide provides information about local attractions and events, outdoor activities, restaurants, and Lake Pointe Inn exclusives.

Website Call to Action Buttons

The inclusion of a blog within the bed and breakfast website allows for fresh content to be written and posted weekly. Content topics include upcoming events, specials, area history, and other bed and breakfast information that may not be found anywhere else.

Another aspect of the redesign is the ability to socialize or “share” to social media. Links on the site will take you to Facebook, Pinterest and Twitter, where you can like, pin, and tweet about the inn’s arts and crafts décor and rich history.

Bed & Breakfast Check Availability CTAThe new bed and breakfast website design offers an easy way to check availability based on rooms and dates. You can plan a trip for yourself or a friend and purchase a gift certificate in minutes.

Join Q4Launch in celebrating the website’s launch for Lake Pointe Inn, a proud member of Select Registry, Distinguished Inns of North America and PAII, Professional Association of Innkeepers International.

Photos illustrated throughout the website were captured by Jumping Rocks Bed and Breakfast Photography. Visit them at

Q4Launch specializes in online marketing and lead generation with the following areas of expertise: website design and development, social media management, search engine optimization, email marketing, copywriting and blogging and logo design. More details on the services can be found online at