Emotionally and financially, many people and businesses have felt the shock waves of a worldwide pandemic that continues to rock 2020. It’s been especially hard on the hospitality industry. From full-blown closures to enhanced sanitation procedures, each vertical of the lodging industry has suffered this year. As a trusted hospitality marketing partner, Q4Launch has developed strategies and gathered data over the last several months that shows why leaning into marketing despite COVID-19 is important.
Read on for five reasons you should start (or resume!) marketing your businesses now. Then, contact us to get started. Our expert team can help you choose a package that’s right for your business goals!
3 Reasons Leaning into Marketing Despite COVID-19 Is Important
1. People Are Dreaming of Vacationing
People are staying at home now more than ever. To remedy cabin fever, many people are dreaming of their next vacation and scouring the Internet for the best places to stay and things to do. Consistent content creation is a great way to ramp up your organic search performance so that your business gets in front of potential guests!
For example, Charleston Coast Vacations continued content creation has led to outstanding organic search performance that’s up 90 percent year-over-year.
2. Some People Are Vacationing
At the beginning of the COVID-19 pandemic, travel was off the table for most except for “essential” travelers. Now, as states reopen and travel restrictions loosen, the general population is beginning to travel again. Leveraging marketing tools like pay-per-click advertising, email, and social media can help you secure guests who are traveling to your destination.
For example, Burr White Realty generated $1.5 million in direct booking revenue, with 54 percent of that revenue coming from email blasts sent in October and November. For Charleston Coast Vacations, e-commerce revenue is up 68 percent from continued email and content marketing, such as blogging.
3. It’s Not All About Stays
As a lodging company, you want to put heads in beds. However, that may not be an option for all property owners. Gift certificates are a great way to supplement the revenue you’d normally make with reservations.
We can help you execute a successful gift card campaign with Q4Flash. This service promotes urgency (limited-time offers) paired with custom content shared across multiple platforms for an experience your visitors won’t be able to resist. Best of all, it comes at no cost to you! Simply ask your Customer Success Manager how Q4Flash can be worked into your marketing package.
Partner with Q4Launch to Market with Confidence
Over the past several months, we’ve helped our customers market through COVID-19 and come out on the other side victorious. We know the emotional and financial investment you put into your business, and we take that commitment as seriously as you do. Our team of marketing gurus is here to guide you through unique marketing initiatives that can help your business beat COVID-19. From choosing a package that meets your needs to providing guidance on best practices in this ever-changing climate, we’re here for you.
Contact the team at Q4Launch to begin leaning into marketing despite COVID-19!