New business partnerships are nail-biting endeavors. You’ve worked hard to grow your company. It’s only natural to hesitate in trusting someone else with what you’ve so meticulously built! In the complex world of digital advertising, however, it’s sometimes necessary to have an expert on board. Once you’ve decided to take the plunge and work with an outside agency, the onboarding process is the first glimpse you’ll have at your new partner’s capabilities.
That’s why, at Q4Launch, we’ve boiled the onboarding process down to a science so that your brand has all of the tools it needs to fit seamlessly into the digital marketplace. Check out our onboarding proccess below! For additional marketing resources or to learn more about how we can help your property stand out online, don’t hesitate to reach out to one of our dedicated team members!
The Q4Launch Onboarding Experience
Kick-off
Congratulations! The first step toward growing your business and attracting more customers is behind you. To help Q4Launch deliver on your goals, we want to get to know you a little bit better. All of our new partnerships start with a kick-off meeting. The goal here is to learn more about your property, your vision for the company, your area, and the goals you have for the year. We’ll share some straightforward questionnaires and set up a time to connect over the phone (or in-person if you’re nearby) within the first few days. This is the first time you’ll get to meet the specific team members that will be working with you and have a chance to share your thoughts, hopes, and dreams!
Branding
Competition is stiff within the hospitality and tourism industry. Having a unique brand image and voice plays a critical role in being seen and heard online. You’ll get lost in the shuffle if you look and sound like everyone else! That’s why branding is a dedicated step in the Q4Launch onboarding process.
During this stage, our team of content specialists and designers will take a deep dive into your current brand image so we can all get on the same page. If you don’t already have a clear voice or brand, our team can build one from the ground up with your help! A branding call will be scheduled shortly after kick-off. This call will help us understand more about the look and feel of your property. It will also give us a sense of your target demographic and specific brand attributes.
Website Design
Now the real fun can begin! We have a sense of your brand’s style and what your marketing goals are. Now it’s time to build your Future Proof® website. For many clients, the most highly anticipated and rewarding part of the onboarding process is the unveiling of your brand new website. We won’t keep you waiting! All of our hotel client’s websites will be live within the first 30 days of the onboarding process. Our vacation rental clients can rest assured that their new website will be live within the first 45 days.
The Marketing Strategy Outline
Now that your website is ready to roll, it’s time to talk about what matters: the marketing strategy. While the website is being designed by our dev team and graphic designers, our marketing analysts and content creators are working hard to build the infrastructure that will lead clients to your website and drive people to your property. Our team will outline your SEO keywords, content strategy, email templates, and social media strategy for the quarter.
Is Q4Launch Right for Your Property?
With your digital-marketing plan taking care of, you can finally focus on the most enjoyable part of your job! Our team is full of digital marketing professionals that are expertly trained to drive traffic to your website and generate ROI for your business. Just ask our customers if you don’t believe us! If you’re still not sure if you need help with your digital marketing efforts, request a free SEO marketing analysis for your website. Our report will tell you everything you need to know!