Attracting travelers and tourists to some of the nation’s finest inns and B&Bs is what the team here at Q4Launch does. In fact, it’s one of the most rewarding aspects of destination marketing. The innkeepers, B&B owners, and vacation rental companies we work with see the tangible results of our partnership in the form of increased bookings, heightened website traffic, and glowing TripAdvisor reviews. And we enjoy continued success delivering satisfaction to our customers like The Esmeralda Inn in Chimney Rock, NC.
“We put more heads in beds, guaranteed,” isn’t just a catchy phrase. It’s a succinct description of what Q4Launch offers to customers like The Esmeralda Inn & Restaurant in Chimney Rock, NC.
About The Esmeralda Inn, Chimney Rock, NC
It’s hard to find more storied and scenic accommodations in the state of North Carolina than The Esmeralda Inn & Restaurant. Nestled in the Appalachian Mountains south of Asheville, The Esmeralda has provided guests with top-notch service and warm hospitality since it first opened in 1892.
Through the years, folks from across the country have been enjoying the serenity of Western North Carolina at The Esmeralda, including notable figures like Clark Gable and Lew Wallace. Chimney Rock and nearby Lake Lure have also been the setting for iconic films like “Dirty Dancing” and “The Last of the Mohicans.”
It goes without saying that a stay at The Esmeralda is one of the best things to do in Chimney Rock, NC. Lake Lure and Chimney Rock State Park are only moments away. And while wonderful shops, galleries and historic landmarks are within minutes, many travelers select The Esmeralda due to its secluded location with gorgeous mountain views. They love being able to relax away from the hustle and bustle. Guests can select from 14 elegant rooms at the inn or from four private Esmeralda Inn cabins.
The inn’s on-site restaurant serves breakfast and dinner and is a must for visitors and locals alike. The Esmeralda Inn restaurant menu changes with the seasons and features meals prepared with the freshest ingredients from local suppliers. As an added treat, when you book The Chef’s Table, a table within the kitchen itself, you can also watch Chef Keith Chinn as he prepares your select meal.
What Does Q4Launch Do for The Esmeralda Inn?
Since February 2016, the Q4Launch integrated marketing approach for The Esmeralda has resulted in both increased website traffic and more guests checking in at this beautiful Chimney Rock property. Working with innkeepers Kim and Don Cason has also been a pleasure.
Through our process, which includes bed and breakfast website design, email marketing, SEO and content creation, we’ve been able to achieve the following:
Increased year-over-year website traffic
- Total traffic increased by 67%
- Organic increased 91%
- Direct increased 37%
- Email traffic increased 80%
Improved online transactions
- Went from 84 online bookings in 2016 to 365 in 2017, accounting for almost $250,000 in booking revenue.
In addition, our original blog content has resulted in 41,360 website visits in 2017, with 88% of those visitors being new users who have never been to their website. This is an increase of 277% from 2016.
Nearly 1,500 people have downloaded our lead generation product for The Esmeralda Inn, and we are on pace to increase revenue for The Esmeralda by about $300,000 in just two years.
If you want to know more about what Q4Launch can do you for you and your B&B or inn, contact us today and request a free 30-minute consultation.