One of our greatest joys at Q4Launch is helping our clients achieve success and celebrating together when big goals are met. One of our most impressive client success stories comes from Your Friend at the Beach, a boutique vacation rental company on the Gulf Coast of Florida’s scenic Highway 30A. Between the relevant, engaging content that positions owner Nancy Cox and company as local experts, the SEO magic that brings them unprecedented organic traffic, or the clean and responsive website design that solidifies their brand, Your Friend at the Beach has noticed a difference since signing with Q4Launch.
Below, we’ve broken down the facets of this vacation rental company’s partnership with us. When the relationship is valuable and a supportive team comes together to make dreams a reality, the results can be impressive! Discover Your Friend at the Beach’s story, then contact us to find out how we can help you transform your marketing strategy.
HOW YOUR FRIEND AT THE BEACH FOUND SUCCESS WITH Q4LAUNCH
If a mosaic of rare coastal dune lakes, emerald green waters, white-sand beaches, and vibrant coastal communities sounds like your perfect vacation, a Your Friend at the Beach vacation rental on 30A might just be your perfect home-away-from-home. Each large and luxurious Gulf-front condo this company operates is well suited for large, multigenerational families—best of all, for that grandparent who wants to host an unforgettable vacation for family members big and small.
THE PROBLEM: DEPENDENCY ON OTAS
For offering top-notch condos, impeccable customer service, local expertise, and highly personable staff, it makes sense for Your Friend at the Beach to desire a decreased dependency on omnipresent, impersonal OTAs.
Before partnering with Q4Launch, Your Friend at the Beach:
- Had an Escapia-provided website
- Sent emails regularly
- Had a solid foundation of followers on social media
- Tapped into a strong base of repeat guests
- Offered gorgeous properties
- Boasted a distinguished reputation.
To increase their revenue and move away from OTAs, Your Friend at the Beach wanted to partner with a company with a similar commitment to responsiveness and quality. That’s where Q4Launch’s vacation rental marketing services come in!
THE SOLUTION: A STRATEGIC, FUTURE-PROOF™ APPROACH
What Your Friend at the Beach needed was a strategic approach that evolves with search engines, market trends, and their own personal needs. Since partnering with Q4Launch, this client has enjoyed several facets of success. Here are just a few of the action items that have helped Your Friend at the Beach gradually detach from OTAs.
Your Friend at the Beach’s streamlined and beautiful vacation rental site has brought traffic up 35% since launch. Their customized site completely captures their warm, welcoming, and family-friendly brand while functioning on a high level for their customers. Since launch, their e-Commerce conversion rate has skyrocketed to twice the industry average!
AN EVOLVING SEARCH ENGINE OPTIMIZATION STRATEGY
It’s important to adopt a search engine optimization strategy that prioritizes high-quality, handwritten content and evolves with giants like Google. That’s exactly what Your Friend at the Beach has been able to achieve with the help of Q4Launch! Within the first eight months of the partnership, this client has enjoyed 699 ranking keywords within the first 100 Google results. They’ve also noticed a 53.63% increase in organic traffic and an e-Commerce conversion rate of 1.18% (we aim for 1%).
ENGAGING EMAIL MARKETING
One of the most exciting parts of Your Friend at the Beach’s success is the ROI they’ve seen regarding emails. From December 5, 2017, to September 30, 2018, the client made over $45,000 from emails alone. That’s a 20x return on investment! These emails also averaged a 52.3% open rate and a 9.12% click-through rate.
EFFECTIVE BLOG AND SOCIAL MEDIA POSTS WITH PERSONALITY
In addition to high-converting emails and a beautiful website, Your Friend at the Beach’s services include blog and social media posts. Gone are the days of keyword stuffing and “content for content’s sake.” That’s why Q4Launch gets to know our client’s unique brand voice, performs extensive research our client’s target area, and delivers informative blog posts with plenty of personality and ranking power. Our social media posts (Facebook and Pinterest for Your Friend at the Beach) aim for all of the above and focus on “book direct” messaging. These services have greatly benefited Your Friend at the Beach and helped establish them as a local destination expert!
THE POWER TO ATTRACT AND CONVERT QUALITY LEADS
Finally, Your Friend at the Beach attracts leads with a hand-curated vacation guide featuring all of their favorite local restaurants, bars, shops, and more. This lead generation tool transitions “dreamers” into “planners.” This gets them one step closer to booking a stay with Your Friend at the Beach. It is housed behind a secure form and sends a list of custom autoresponders to subscribers.
YOU CAN ACHIEVE INBOUND MARKETING SUCCESS, TOO!
Our management of marketing services has helped Your Friend at the Beach move away from OTAs and free up time to work directly with their valued guests. Q4Launch vacation rental websites create a user-friendly interface that makes it easy for travelers to browse rentals and book a stay. Add Future-Proof™ SEO strategies, on-brand messaging, and “book direct” tactics and you’ll be able to elevate your guests’ experience like Your Friend at the Beach has!