Featured Success Story
for the Bed & Breakfast Industry
A PERFECT PARTNERSHIP: Q4LAUNCH AND THE INN & SPA AT CEDAR FALLS
The Inn & Spa at Cedar Falls in Hocking Hills, Ohio, is a rustic bed and breakfast located in one of the most beautiful regions in the country. Surrounded by deep caves and cascading waterfalls, the inn offers guest rooms, historic 1840s log cabins, and cozy cottages and exudes a natural charm that is truly unparalleled. They have also gained some regional recognition for their seasonally-inspired restaurant menu. But a popular vacation destination comes with a lot of competition, and the staff at the Inn & Spa at Cedar Falls knew they had to go above and beyond to get their name out there. That’s why they chose Q4Launch as their hospitality marketing partner in July of 2014.
“I wanted a company that was creative and thinking outside of the box. One that would keep me ahead of the competition, and that’s what I found in Q4. Also, I wanted to connect with their staff so that we could work closely together to accomplish created goals. One that would be readily available.”
– Ellen Grinsfelder, Inn & Spa at Cedar Falls Owner & Innkeeper
Two years after the initial partnership with Q4Launch, the Inn & Spa at Cedar Falls has stayed ahead of the curve, and their bed and breakfast website design is seeing incredible results. Take a look at some of the impressive numbers below.
Inn & Spa at Cedar Falls Website
Traffic Increases April 1, 2013 - March 31, 2014 vs. April 1, 2015 - March 31, 2016
• Total website traffic is up 27%
• Organic traffic is up 49%
• 31,930 website visitors from email marketing
• 2,235 leads were generated through the Vacation Guide since Feb. 1, 2015 (last 17 months)
• 70,123 visitors have found their website as a result of landing on the blog first, including 42,498 from organic search.
Thanks to our innovative hospitality marketing services, the Inn & Spa at Cedar Falls is also outranking a couple of their local competitors for the keyword “Hocking Hills bed and breakfast”, which has over 100,000 search results on Google. Innkeeper Ellen credits this success with our ability to effectively execute our bed and breakfast marketing strategy.
“Q4Launch has designed and redesigned our website. Their strength for us is also with social media. We have quarterly conference calls to discuss the editorial calendar, and they then produce and execute our blogs and email campaigns. At the end of the year, we map out what we want to do for the following year so we stay ahead of the game.”
See the Same Results with Q4Launch!
With the success of the Inn & Spa at Cedar Falls, Ellen believes that other inns and B&Bs can benefit from our integrated destination marketing program. She says:
“I would, and have, recommended Q4Launch to other innkeepers. We love the speedy customer service and friendliness of the team. We’ve worked with Q4Launch for several years, and it doesn’t matter which team member we connect with, they are not only readily available, but helpful. In addition, they are invested in us. The communication our team has with them is exceptional.”