Why Q4Launch?
We assure you that making the switch to Q4Launch will not only yield results, but will be easy and pain-free. Our approach to web design and marketing strategy takes your B&B, hotel or vacation rental business to next level. Here’s how we do it.
ONBOARDING
You’ll be live in 30 days. We’ll have your brand new website and Integrated Marketing ready to launch. Need some more good news? We carry the ball while you can relax and do the parts of the job you enjoy the most!
STRATEGY
During that 30 days, we develop a complete boutique hotel, vacation rental or bed and breakfast marketing strategy for your business – ranging from email campaigns to blog topics – that will immediately start driving more traffic to show off your new website. And because consistency is the key, we’ll continue to have quarterly strategy meetings so you always know exactly what we’re working on!
INTEGRATED APPROACH
Simply put, we do it all! After years of testing, we’ve found that the best driver of revenue growth is the integrated marketing approach. Sure, SEO will help by itself, and so will email marketing. But unless the entire marketing tool box is working together, you’ll always be leaving website traffic (and therefore revenue) on the table.
REPORTING & ANALYTICS
Not everyone loves data, but we certainly do! We are analyzing your Google Analytics data constantly to make data-driven decisions. We’re Analytics experts so you don’t have to be! Once we’ve collected all the data, we provide you with a Partnership Impact Review to show you how we’ve performed in each marketing area and tell you what changes need to happen going forward.
ALREADY INTERESTED?
Contact us to get started on your new marketing strategy.
Want More Details?
Here is Our 6 Step Process to Changing Your Business!
Step 1
Develop a Successful Vacation Rental, B&B or Hotel Marketing Strategy
Are You Happy with Your Current Results?
- We do extensive research to know what people are searching for when planning a trip.
- We track the seasonality of various search terms.
- From our research, we create blog topics, email campaigns & social media posts.
- Our quarterly marketing calendar keeps you in the loop at all times.
- We’ll have your marketing live in 30 days!
REQUEST OUR MARKETING GRADER
How is your current strategy performing? Request our marketing grader to see how it stacks up.
Step 2
Create & Maintain a Website that Generates More Bookings
What are the Qualities of a Killer Website?
- Professional Appearance
- Clear Calls to Action
- Lead Generating Opportunities
- High-Impact Photography
- Google Friendly
- Easy Content Management
Step 3
Increase Traffic
Our Proven Methods of Bringing New and Qualified Visitors to Your Site:
Content Creation
From research to publication, we take care of the entire process with targeted content that increases organic traffic.
Social Media
Stay socially relevant and credible, we manage your social media and increase your fans!
Email Marketing
The emails we send produce unparalleled spikes in traffic that help turn your former guests into your future guests.
Search Optimization
We perform ongoing SEO to ensure that your site shows up in search results, no matter what Google throws your way.
GOOGLE ANALYTICS AUDIT
Is your website currently recieving the amount of traffic you need? Request an audit to find out.
Step 4
Convert Traffic to Leads
We Turn the People Who Are On Your Website Right Now Into Leads
REQUEST A CONSULTATION
Do you currently have a lead-generating website? Request a consultation to find out.
Step 5
Convert Leads into Sales
We Use Marketing Automation to Save You Time
Lead Intelligence
Know which pages your leads view & when they return to your site. Lead scores are generated for all leads so you know who to contact first for better results.
Segment Leads
Leads are segmented into lists based on the form they completed or information you collect. This allows you to quickly send targeted messages that mean more.
Lead Nurturing
Various lead nurturing campaigns are developed to further educate “Top of the Funnel” leads down to sales and ease the overall process.
Email Marketing
Email Marketing is used to send timely messages to all the contacts in your system. Email Marketing is a must have business commodity.
CRM
Integrate a Customer Relationship Management software for an improved sales process and a closed-loop marketing campaign.
YOUR FRIEND AT THE BEACH CASE STUDY
Check out this case study and see how Your Friend at the Beach reduced their dependency on OTAs
Step 6
Measure Your Success
If it Can’t Be Measured It Doesn’t Exist!
We are Analytics experts, so you don’t have to be! We deliver a monthly Partnership Impact Review that serves as the executive summary of how your marketing is performing and what we are doing about it.
READY TO GET STARTED?
Talk to one of our experts today to find out if Q4Launch is right for your business.