In today’s day and age, it’s important to take advantage of social media marketing techniques that will benefit your business. With so many users on social media platforms, chances are you probably use apps and websites like Facebook on a daily basis. So, you may be asking yourself, “are Facebook ads worth investing in?” Read on as we deep dive into the world of Facebook ad campaigns, and why you should use this digital marketing technique for your boutique hotel, bed and breakfast, or vacation rentals.
If you’re looking for a quick way to find out how your marketing strategy is working out, make sure to request our free marketing grader report! We’ll analyze your marketing efforts and make sure you get back on track in no time.
Reasons Why Facebook Ads Are Worth Investing In
It’s a Way to Drive Brand Awareness
So many people spend hours every day scrolling through social media. Reports show that seven in 10 adults use Facebook. The number of Facebook users continues to rise year after year, making the platform an innovative way to drive brand awareness to new, potential guests. You can form your ad campaigns around CTAs, including special deals, bookings, and blog posts to drive people to your website.
You Can Create Ad Campaigns Around Different CTAs
Bring Traffic to Your Website
Use creative content like eye-catching photos and videos when making your Facebook ad campaign. It’s a surefire way to send traffic to a landing page or blog post, resulting in increased ROI.
Lead Generation to Acquire New Customers
If you have stunning photos of your property, why not use them to attract potential guests? Users scrolling through social media will see your gorgeous hotel, B&B, or vacation rental and long for their next vacation. Plus, Facebook makes it easy by allowing users to fill out a form and request information without leaving the site.
Cost Per Click Is Down
Compared to recent years, cost per click (CPC) is down. According to AdEspresso, the average CPC in 2017 was $0.40, and in 2019, that increased to $0.45. That’s because the demand for Facebook advertising space is high, but the platform can’t supply enough space.
In 2020, the average CPC decreased to $0.39, simply because businesses couldn’t afford to invest in Facebook ads amidst the COVID-19 pandemic. We suggest investing in an ad campaign before that number goes up again. But note that advertising on Facebook is more about your ROI rather than CPC!
In order to make your Facebook ad campaigns pop, you need to create informative content that is eye–catching and will attract leads. Luckily, Q4Launch offers a free social media grader to help you adjust your hotel social media strategy or your social media for rental properties. We’ll go over the best ways to use your social media insights, create content, and engage with users to make the most of the platform. Request your social media grader, and we’ll take a look at your marketing practices to see where we can make improvements to your strategy!