Marketing

for the Vacation Rental Industry

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Vacation Rental Marketing Made Easy with Q4Launch

Your current job as the owner or manager of a vacation rental company requires you to wear a lot of hats. Probably too many. So, why would you add even more to the pile by also trying to manage content creation, social media, email marketing, SEO, SEM, website design, and more? That’s what you do when you try to oversee multiple contractors for vacation rental marketing or when you try to handle everything yourself.

You’ve been the hub. Don’t be the hub! Instead, let Q4Launch handle all these services and more. We can help you maximize ROI and get your life back.

Take a look at all of the benefits you can enjoy when you partner with Q4Launch, the Destination Marketing Experts:

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SEO

Organic search is the largest and highest converting source of traffic to our customers vacation rental websites. It delivers 40-50% of their traffic and 50-60% of direct bookings. As such, it’s the most important part of your vacation rental integrated marketing strategy. It’s the #1 way your business gets found online by both guests and homeowners! Q4Launch takes care of all aspects of vacation rental search engine optimization, including:

• Body copy and site content
• Meta data
• Technical SEO
• Local factors such as Google My Business
• Citations and backlinking

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Content Creation & Blogging

Every Google update, ever, has rewarded websites that create fresh content on a regular basis. Yet so few marketers can commit to doing it consistently. Not a wordsmith? Not sure what to write about? There’s no need to worry. Q4Launch has a team of creative, talented writers that are dedicated to understanding your brand and promoting your business. From selecting the right keywords based on seasonality and search volume to researching and developing blogs, static pages, and other valuable content to help keep your website fresh, ensuring that it’s found by both search engines and customers.

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Paid Ads/SEM

Pay per click advertising with Google, Bing, Facebook, etc. can be incredibly effective! Unfortunately 70% of all paid advertising budgets are wasted by ineffective ad and budget management. We consistently take over paid advertising campaigns and are able to reduce their cost per click while increasing the quality of their clicks. This results in significantly increased and relatively predictable return on ad spend for our customers!

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Social Media

It’s no secret that social media plays a pivotal role in vacation rental marketing. Q4Launch’s internet gurus know the ins and outs of Facebook and can build your online following from the ground up. Let us take the reins by showcasing your personality, capturing the right audience, and increasing your engagement online.

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Email Marketing

Our team also has a proven track record of successful email marketing campaigns and it consistently ranks as the marketing medium producing the greatest return on investment (our experience shows 45x ROI in many cases!). We’ll work with you to leverage this powerful marketing channel and increase your bookings. Best of all, we can manage your existing email list and help you maintain relationships with past customers. It’s also a critical way to stay in touch with homeowners and keep them abreast of your marketing activity.

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Marketing Automation

Imagine having a member of your team that communicates with potential guests whenever those guests want to learn more about you, your location, and your vacation rentals? Marketing automation is becoming another important tool in your arsenal to get the right message to the right guest at the right time. Our team applies their background in data science and hospitality to create and update systems to help your team nurture your guests throughout the guest lifecycle from start to finish.

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Lead Generation

Of course, constructing a sustainable marketing program depends on consistent lead generation. Our lead gen tools help turn anonymous website traffic into names and email addresses that we can continue to nurture. If you’re interested in learning more, check out our blog about effective lead generation strategies.

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Revenue Management

No business in the vacation rental industry can be successful anymore without some form of revenue management. If you’re not using revenue management tools at your vacation rental company, you’re leaving money on the table! Our team will review your rates, your competitors, and implement consistent rules. Our system ensures that you will show the right vacation rental at the right price to the right guest at the right time.

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ROI for Your Vaction Rental Marketing

At Q4Launch, we know that good vacation rental marketing is accountable marketing. That’s why all of our customers receive a monthly Partnership Impact Report that shares the results we’ve helped generate all the way down to the bottom line. From traffic to leads to revenue, you’ll be able to see it all. We also present a quarterly strategy calendar that lays out our entire plan for the upcoming quarter.

Are you ready to take the vacation rental industry by storm? We can help! Don’t take our word for it, though — read through some of our customer success stories to get a feel for what it’s like to work with our team.

• Shoreline OBX in North Carolina
• Fort Lauderdale Stays in Fort Lauderdale, FL
• Seaside Vacations in Myrtle Beach, SC

Website Design Pricing

A website developer’s cost isn’t always front and center when you’re doing your research. In our case, though, we have our website design and development cost comparison below for you to see the benefits of our Software as a Service, Future Proof® approach to web design. As if that’s not enough, we aim to get every website that we publish launched in about 30 days. We know you need a new look quickly, and we want to make that desire a reality.

Other Website Options

  • Upfront cost of $15,000+
  • Secure Web & Email Hosting: $50/month
  • Booking Engine: $200+/month
  • Support & Maintenance: $150/hour
  • Technology Updates: Priced a la carte
  • 3-6 Month Build Time
  • Need to Redesign Every 3 Years

Future Proof® Website

  • Setup Fee: $5000, Monthly Fee: $500
  • Secure Web & Email Hosting: Included
  • Integrated Booking Engine Included
  • Support & Maintenance: 1 hour/month included
  • Technology Updates: Included
  • Live in 45 Days
  • New Every 3 Guarentee: Included

Call Q4Launch

It’s time to take the next step! To learn more about our exceptional marketing and website design services, request a demo today. We look forward to chatting with you!