With the wedding industry on the rise, boutique hotels and bed & breakfasts all over the nation are looking for ways to tap into that revenue by offering their property as a romantic wedding destination. Since approximately 60% of a wedding budget is spent on the venue, it’s a good idea to promote your inn to future brides. Not only will you attract couples and their wedding guests to your inn, but you’ll forever be remembered as the place in which their happily-ever-after started. If you’re looking for unique and effective ways to join the wedding venue community or boost your current wedding revenue, here are some of our best wedding marketing ideas that are sure to put you in the spotlight.
5 Wedding Venue Promotion Ideas That Brides Will Love
1. Use Your Own Photos
While using stock photos guarantee you’ll have high-quality photos for all of your wedding marketing materials, they don’t give brides the opportunity to picture their special day at your venue. Use stunning photos of previous weddings held at your inn or hire a professional photographer to capture images of your wedding spaces. These images will better illustrate exactly what your venue has to offer, making it easier for couples to start imagining exchanging their vows right at your inn.
2. Promote Yourself to Wedding Publications and Websites
Today’s brides spend a lot of time searching for the perfect venue on websites and magazines such as The Knot, Style Me Pretty, or Wedding Wire. The reason for this is because they love to see real images of real weddings and find reviews from other real brides. The good news? You can take advantage of all the traffic these publications and websites get by listing your inn with them. Use stunning photos and a detailed description of your venue to submit to your favorite wedding websites or a local/regional/national wedding magazines. Stories from previous weddings you’ve hosted also perform very well!
3. Market to Romantic Places in Your Community
Deciding on a venue is just one step in the wedding planning process. One of the best wedding industry marketing tips that we can give is getting out in your own community and forming relationships with places that brides could frequent before they choose a venue. For example, engagement ring stores and wedding dress salons are ideal spots to promote yourself. Give these places vouchers that they can present to couples who are recently engaged offering experiences like venue tours, a romantic brunch, or wedding workshops.
4. Create a Pinterest Account
Pinterest is a huge community filled with wedding boards, blogs, tips, and more that appeal to today’s brides. This inexpensive yet effective marketing platform is a great place to display photos of your venue, your own wedding tips, and forums filled with ideas for a bride’s big day. Just create a Pinterest Business profile and create boards for your best content. You can also promote certain pins and have them marketed to a specific audience, which will increase views and potential bookings.
5. Create Wedding Packages and Specials
Planning a wedding can be a long and stressful process. By offering complete wedding packages and specials, you’ll make this task much easier and more tempting for potential customers. You can offer important things such as:
- Accommodations for the happy couple and guests.
- Catering from your own kitchen.
- Personalized ceremonies.
- Bridal bouquets and groom’s boutonnieres.
- Champagne Toasts
- On-Site Photography
This list of add-ons and extras could go on and on! The more you include, the more appealing your venue will be to brides! Also, be sure to add things that couples won’t find anywhere else. If there is something unique to your inn that they’ll be able to take advantage of on your special day, list it! It’s important to stand out in a heavily congested wedding industry.
Let Q4Launch Help You With Wedding Marketing and Packages
If you found this information helpful but you’re not quite sure where to start, give us a call at 843-475-2962. We’ll be more than happy to help you create a unique wedding package that stands out and get your inn booked for weddings as soon as possible! We can also assist you with other important marketing services such as content, website design, and more. Hideaway Country Inn is a fantastic example of a client that we have helped create exceptional wedding packages for.