The fast-paced world of digital marketing is ever-evolving. The hospitality industry is no exception. New technologies are introduced daily, and the needs of guests are constantly changing. For instance, some hotels are even experimenting with artificial intelligence as chatbots to answer simple client questions and improve website efficiency! If you want to know more about the most important hospitality marketing trends to watch in 2020, continue reading. If you still have questions or want to learn more about taking your hospitality marketing efforts to the next level, don’t hesitate to reach out to our team of digital marketing experts today!
Hospitality Marketing Trends to Watch in 2020
Personalization
With the rise of big data and the prevalence of automation, customers want a human experience now more than ever. This is especially true in the hospitality and tourism industry. Guests don’t want to be treated like anonymous customers– they want to feel like they’re welcome wherever it is they are staying. You can do this by creating similar experiences for return customers, greeting clients personally when they check-in, or even use smart TVs in your rooms so guests can log into their personal streaming accounts.
Going Mobile
Mobile web traffic is on the rise in the hospitality industry. With more people booking on mobile, it’s important to make sure your mobile experience is up to date. Booking through your website should be as easy on the phone as it is on a desktop or tablet. If you need help making your website mobile-friendly, check out our web design page for more information.
Direct Bookings
When done correctly, direct bookings aren’t just easier for the consumer. They’re also cheaper. Consumers WANT to book direct, but third-party OTAs often make the booking process simpler than the average hotel. To help the customer (and you) save money by booking direct, you have to do your part. Make sure your booking engine is fast and easy to use. Your website should match the latest design trends and should be easily navigable. Lastly, you should promote the benefits of booking direct on your website and your social channels so your customers know about it!
Culturally Immersive Experiences
Many travelers are seeking more than a stunning destination; they want to book an experience. This means areas with something unique to offer will be increasingly popular. How can you tailor your messaging to convince potential visitors that your property occupies an area unlike any other? Perhaps you’re located in a historic part of the country. Can you provide visitors with information on how to find important landmarks, museums, and attractions?
Health Conscious Consumerism & Sustainability
Tailor your guest experience to suit those who may have an affinity for environmentally conscious products or services. No one is going to avoid staying with you because you offer almond milk as an option with your breakfast services. However, it’s entirely plausible that a potential guest might move on to a competitor if you don’t list it as an option. Make it clear on your website that your property is up to current sustainability standards. When you provide guests with dining recommendations, don’t forget to include vegan or vegetarian options.
How to Stay Ahead of New Hospitality and Tourism Trends
It’s one thing to know the latest industry trends, but it’s another to update your strategy to meet them. For some additional 2020 tips, check out our “Here’s What Your Website Needs in 2020” blog. For all of their hospitality marketing needs, the country’s best hotels, bed and breakfasts, and vacation rental owners trust Q4Launch to drive bookings and deliver industry-leading ROIs. Our team of digital marketing professionals is constantly doing research to stay abreast of the latest market trends so that you don’t have to. Reach out to our team today or request our free SEO Marketing Grader to get a full analysis of your current digital marketing efforts.