Marketing

for the Bed & Breakfast Industry

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Bed & Breakfast Marketing Services

Do you want to know the secret to driving high-quality traffic to your website? Honestly, it isn’t one thing. It’s SEO, blog content, social media marketing, lead generation, and more. The truth is, it takes all of these things working simultaneously to create an effective marketing plan to take your business to the next level. If figuring out what you need and how to do it is more than you can handle, consider letting Q4Launch take care of your bed and breakfast marketing services.

This will maximize your ROI and allow you to get back to the things you love the most about owning or managing a B&B! Take a look at all of the services you can enjoy when you partner with Q4Launch, the Destination Marketing Experts:

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Bed & Breakfast SEO

Hospitality search engine optimization is a critical component to any B&B website. Our team helps your website improve its visibility on Google and the other search engines by following best practices in developing your:

• Body copy and site content
• Meta data
• Technical SEO
• Local factors such as Google My Business
• Citations and backlinking

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Content Creation & Blogging

Content is king, so make sure your website includes fresh content consistently. Our team will produce and post blogs on the exact topics your travelers are searching for on Google to help you build more targeted traffic to your site. A member of our in-house team of content creators will be assigned to you. Your content creator will get to know your property and your area like a local, so we can present you as the expert for information on and around your region.

Much of your bed and breakfast website marketing plan needs to revolve around having incredible content. As such, having an appropriate amount of places to add content is crucial. We use WordPress as our content management system which makes it simple for you to edit content on your static pages, as well as add fresh content via your blog. Our team creates high-quality content for your website that both users and Google will love.

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Paid Ads/SEM

Paid advertising is one more way to get yourself ahead of the competition, including the OTAs. Do a Google search for your bed and breakfast’s business name and see if any of the OTAs are bidding for people to click on their ad rather than your website. We can help you not only beat the OTAs at their own game, but help you get found online in ways that complement our search engine optimization efforts.

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Social Media

You may wonder if social media is worth your time. In this day and age, the answer is a resounding YES. Our team will manage a social media marketing campaign for you with an emphasis on growing your Facebook following into an effective marketing channel among prospective guests.

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Email Marketing

Regularly scheduled emails to your database offering carefully curated content will keep your property top-of-mind among leads we have gathered from your website as well as past guests. Our team has a history of successful email marketing campaigns and we’ll develop one that fits your business and your market to help you put more heads in beds.

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Marketing Automation

Imagine having a member of your team that communicates with potential guests whenever those guests want to learn more about you, your destination, and your rooms? Marketing automation is becoming another important tool in your arsenal to get the right message to the right guest at the right time. Our team applies their background in data science and hospitality to create and update systems to help your team nurture your guests throughout the guest lifecycle from start to finish.

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Lead Generation

Our lead generation program is based on the concept of turning as many anonymous website visitors into real names and email addresses. We create content that answers burning questions and solves problems for your website visitors. It also presents you as the expert resource regarding your region. A win-win.

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Revenue Management

Get ahead of your bed and breakfast competition by using some form of revenue management. If you’re not using revenue management tools at your bed and breakfast, you’re leaving money on the table! Our team will review your rates, your competitors, and implement consistent rules. Our system ensures that you will show the right room at the right price to the right guest at the right time.

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ROI

We also believe that accountability and communication are two huge factors in a successful partnership. That is why our bed and breakfast marketing plan has several built-in means of communication. We send each of our customers a monthly Partnership Impact Review that shares all the results we’ve helped generate – from traffic to leads to revenue. We also present our customers with quarterly strategy calendars that lay out our entire plan for the upcoming quarter.

Website Design Pricing

A website developer’s cost isn’t always front and center when you’re doing your research. In our case, though, we have our website design and development cost comparison below for you to see the benefits of our Software as a Service, Future Proof® approach to web design. As if that’s not enough, we aim to get every website that we publish launched in about 30 days. We know you need a new look quickly, and we want to make that desire a reality.

Other Website Options

  • Upfront cost of $10,000+
  • Secure Web & Email Hosting: $50/month
  • Booking Engine: $200+/month
  • Support & Maintenance: $150/hour
  • Technology Updates: Priced a la carte
  • 3-6 Month Build Time
  • Need to Redesign Every 3 Years

Future Proof® Website

  • Setup Fee: $1500, Monthly Fee: $297
  • Secure Web & Email Hosting: Included
  • Integrated Booking Engine Included
  • Support & Maintenance: 1 hour/month included
  • Technology Updates: Included
  • Live in 30 Days
  • New Every 3 Guarentee: Included

Call Q4Launch

It’s time to take the next step! To learn more about our exceptional marketing and website design services, request a demo today. We look forward to chatting with you!