In today’s fast-paced digital world, the best tool of any business is a sound digital marketing strategy. This is especially true in the hospitality and tourism industry. Almost all bookings happen online these days. Hotels, bed and breakfasts, and vacation rentals need to stand out amongst their competitors to make a significant first impression before potential visitors even step foot near the property. Most hotel owners don’t know where to start. Luckily, there are plenty of third-party marketing companies that can help! If you want to know what you should look for in a digital marketing service, you’ve come to the right place. Continue reading below for all of the most important things to keep in mind when shopping for a team to handle your digital marketing efforts. For additional help, request our free marketing grader to see where you can improve!
Shopping For Digital Marketing: What You Need to Know
Here is everything you should look for in a potential digital marketing team.
An Integrated Approach
Digital marketing is a multifaceted affair. Like a decathlon athlete, you can’t just be good at one thing if you want to win gold. Digital marketers must be experts in a variety of skills that, together, build a complete digital marketing strategy. For example, can they run social media accounts, take care of SEO content writing, create email marketing campaigns, and design paid GoogleAds all at once? There are not many companies that can claim to be the best in their field, but there’s one trick that is a sure-fire way to tell if they are. Read the next tip to find out!
Industry Experts
There are plenty of marketers out there that advertise themselves as industry experts when, in reality, they are stretched too thin in an attempt to represent every type of business there is. Two different vertical or niche markets, such as restaurant marketing and hotel marketing. require different types of background information and marketing styles to be successful. You can maybe get by marketing for different types of industries, but real results take a specific skill set that only people who live and breathe their specifications will have. If you’re looking for hospitality marketing, make sure the company you choose to work with represents other like-minded businesses.
In-House Team
With a team that is entirely in-house, you can be sure that every facet of your digital marketing efforts will be handled the right way. For example, Q4Launch has a team of in-house content writers, customer experience managers, SEO specialists, and web designers. This means that you have a dedicated marketing team working collaboratively to create, execute, and celebrate successful strategies and campaigns. It also means you’ll never have to look far or jump through hoops to change something about your website or your strategy.
Quality Customer Support
In the digital marketing world, things change fast. While there is a great deal of planning and meticulous strategy building involved, sometimes the best marketing initiatives happen fast in response to industry changes. If you don’t have good customer support guiding you along the way, chances are you will fall behind the trend. Talk to your potential marketers about their guaranteed response time. If they don’t have one, consider shopping elsewhere.
Data-Driven Results
Your team should be able to measure their own performance and make decisions based on market trends and data. Look for a marketing company that knows their way around Google Analytics and that can provide sufficient data outlining their successes and how they contributed to your increase in revenue. They should be able to clearly explain to you their goals and how they will meet or have met those goals.
Where to Look For Your Digital Marketing Team
Where can you find a marketing company that checks all of these boxes? You’ve already found it! Q4Launch is built and run by expert marketers that have all of the tools you need to get your business where it needs to go. With an in-house team of account specialists, SEO experts, content writers, social media gurus, and web-designers, you’re hotel, bed and breakfast, or vacation rental company is always in the right hands. Find out more by reaching out to a team member today!