The emergence of millennials forces innkeepers and hotel owners to evolve and shift their marketing strategies. Gone are the days when bed and breakfasts and boutique hotels served only as a retreat for older, married couples looking for a quiet respite. The hustle and bustle of millennial life means that young professionals are searching for … Continued
If there was a free way to promote your business to thousands of people in minutes, wouldn’t you be doing it? It’s time to step up your Facebook game! Out of all the people that use the Internet, two-thirds are social media users. An average of 1.47 billion people log onto Facebook each day, making … Continued
Do you own a hotel and have decided it’s time to change things up? The next step you take in your hotel rebranding journey is crucial. It can make or break the future of your business! Before moving forward, make sure you have the information and tools necessary for a smooth transition. That’s where we … Continued
For more information, contact: Ann Marie Houlihan, Director of Marketing, Q4Launch 843-647-8101 / annmarie@q4launch.com MOUNT PLEASANT, SC, August 15, 2018: Today, Inc. Magazine named Q4Launch to its annual Inc. 5000 list for the second year in a row. This is the most prestigious ranking of the nation’s fastest-growing private companies and Q4Launch ranked … Continued
As the owner of a bed & breakfast, boutique hotel, or vacation rental, it’s crucial that you understand what destination marketing is. Consider how you can incorporate selling your location into your overall marketing strategy. Destination marketing serves as an action plan to promote your area and make you the local expert. It’s imperative that … Continued
As a general manager, you know that an effective sales manager is vital in increasing the profitability of your hotel. An effective sales manager accomplishes several things, including maximizing revenue during peak season and generating revenue in low demand periods. If you’ve ever wondered what the secrets of a successful sales manager are, you aren’t … Continued
It’s no exaggeration to say that choosing a hotel booking engine is one of the most important decisions that you can make for your business. Yet we often see hotels and bed and breakfasts settle for free software that isn’t going to help you grow your business. A booking engine is more than just a … Continued
Hotel lead generation can make or break your property’s annual revenue targets. While most companies see the hotel sales team as responsible for hitting sales targets, the marketing team has a significant part to play. How? By generating the quality leads that sales needs to hit revenue goals. Far too often, … Continued
Are you currently taking advantage of Airbnb? Have you considered it? Are you unsure about what it even is? Since its beginnings in 2008, Airbnb has made huge strides in the travel industry. Believe it or not, it might be something you decide to add to your marketing strategy. Learn all about how Airbnb works … Continued
Ah, vacation—it’s every hard-working employee’s favorite time of year. It’s a time to trade your typical daily routine for the ultimate state of comfort and relaxation. While this cherished time away may seem spontaneous for some, there is an intricate process behind discovering your dream destination and executing the perfect vacation. The initial desire to … Continued
