Our Best Ideas for Online Wedding Marketing

Your Ultimate Guide to the Best Wedding Marketing

With the wedding industry on the rise, boutique hotels and bed & breakfasts all over the nation are looking for ways to tap into that revenue by offering their property as a romantic wedding destination. Since approximately 60% of a wedding budget is spent on the venue, it’s a good idea to promote your inn … Continued

Ledges Hotel Exterior

Our Anniversary Getaway to Ledges Hotel in Hawley, PA

Where in the World is Hawley, PA? Hawley, Pennsylvania, is not a place many people have likely heard of. It’s a small, quaint borough in the Poconos of northeastern Pennsylvania. The town has a history of manufacturing and industry supporting the nearby coal mines, and a population of under 2,000 people. Hawley may not be … Continued

GDPR Compliance

Q4Launch Response to Google Analytics Data Settings and GDPR

The only constant is change- and it’s accelerating all the time! In today’s increasingly complex internet landscape it’s more important than ever to have a digital marketing and website design agency you can trust and rely on. After careful consideration and consulting with several experts in Europe’s new laws governing the collection, processing and transfer … Continued

Webdesigner sketching a site. Should you own your own website?

Should You Own Your Website?

Should you own your website? This question has come up a lot over the last few years as the web design industry is just beginning a state of transition that many industries have already been through. We thought it would be a good idea to share some perspective on this important topic. This post may … Continued

What is ADR in the Hospitality Industry? Plus, How to Use it

What is ADR in the hospitality industry?   Does that mean anything to you?   ADR stands for average daily rate. It’s the average rental income of a paid and occupied room during a specific time period.   But how do you calculate ADR? How do you use it as a tool in your business? … Continued

What is the Guest Life Cycle in Hotels?

What is the guest life cycle in hotels?   Basically, the guest life cycle is the various stages guests move through in the life of their relationship with a lodging establishment. While it’s typically ascribed to hotels, the concept and its practical uses apply to everyone: Hotels Vacation rental companies Bed and breakfasts   If … Continued

ppc for hotels

Your Guide to Understanding PPC for Hotels and the Hospitality Industry in 2018

When was the last time you searched Google for a last-minute hotel deal or planned a family getaway to the beach? Chances are, you’ve noticed an increasing number of ads demanding your attention, and these aren’t slowing down anytime soon. For those of us in the hospitality industry, this means managing PPC for hotels has become … Continued

Why The Old Wailuku Inn Is One of the Most Successful B&Bs on Maui

Are you looking for an agency that can solve your marketing woes? You’ve come to the right place. Q4Launch helps bed and breakfasts, boutique hotels, and vacation rental companies achieve success using an integrated marketing plan. With our expertise, our clients yield exciting and profitable results — even in high-competition areas. Here’s how. Case Study: … Continued

Boutique hotel website design inspiration on a computer

The 2018 Boutique Hotel Website Design Inspiration You Need to See

How do you help someone who’s never stepped foot on your property better understand you and your business? That’s the challenge regularly presented to boutique hotels when planning their website design and layout. Marriott and Hilton don’t need to introduce themselves to people who stumble upon their site, but, as a small, independent, or family-run … Continued