With the wedding industry on the rise, boutique hotels and bed & breakfasts all over the nation are looking for ways to tap into that revenue by offering their property as a romantic wedding destination. Since approximately 60% of a wedding budget is spent on the venue, it’s a good idea to promote your inn … Continued
Where in the World is Hawley, PA? Hawley, Pennsylvania, is not a place many people have likely heard of. It’s a small, quaint borough in the Poconos of northeastern Pennsylvania. The town has a history of manufacturing and industry supporting the nearby coal mines, and a population of under 2,000 people. Hawley may not be … Continued
MOUNT PLEASANT, S.C., April 30, 2018 — Settlers Hospitality Group, proud owners of The Settlers Inn, Ledges Hotel, Silver Birches Resort, Hawley Silk Mill, Sayre Mansion, and Hotel Anthracite, choose Q4Launch to launch new Future Proof Websites for their properties. This partnership began in 2014 when Q4Launch was selected to manage digital marketing for the … Continued
The only constant is change- and it’s accelerating all the time! In today’s increasingly complex internet landscape it’s more important than ever to have a digital marketing and website design agency you can trust and rely on. After careful consideration and consulting with several experts in Europe’s new laws governing the collection, processing and transfer … Continued
Should you own your website? This question has come up a lot over the last few years as the web design industry is just beginning a state of transition that many industries have already been through. We thought it would be a good idea to share some perspective on this important topic. This post may … Continued
What is ADR in the hospitality industry? Does that mean anything to you? ADR stands for average daily rate. It’s the average rental income of a paid and occupied room during a specific time period. But how do you calculate ADR? How do you use it as a tool in your business? … Continued
What is the guest life cycle in hotels? Basically, the guest life cycle is the various stages guests move through in the life of their relationship with a lodging establishment. While it’s typically ascribed to hotels, the concept and its practical uses apply to everyone: Hotels Vacation rental companies Bed and breakfasts If … Continued
When was the last time you searched Google for a last-minute hotel deal or planned a family getaway to the beach? Chances are, you’ve noticed an increasing number of ads demanding your attention, and these aren’t slowing down anytime soon. For those of us in the hospitality industry, this means managing PPC for hotels has become … Continued
Are you looking for an agency that can solve your marketing woes? You’ve come to the right place. Q4Launch helps bed and breakfasts, boutique hotels, and vacation rental companies achieve success using an integrated marketing plan. With our expertise, our clients yield exciting and profitable results — even in high-competition areas. Here’s how. Case Study: … Continued
How do you help someone who’s never stepped foot on your property better understand you and your business? That’s the challenge regularly presented to boutique hotels when planning their website design and layout. Marriott and Hilton don’t need to introduce themselves to people who stumble upon their site, but, as a small, independent, or family-run … Continued
