The business-customer relationship, like any relationship, sits on a framework of communication and trust. For a business in the hospitality industry—whose customer base might be in the thousands—surely there’s no way to build that relationship with every potential customer, right? Wrong! Social media is one of the best methods for reaching interested parties and building that much-needed rapport. Q4Launch has a long history of managing Facebook, Instagram, and Pinterest accounts for our clients—building relationships and driving sales in the process. In this blog, we’ll walk you through a few of the ways we help our clients drive traffic and business to their properties! If you still have questions about our social media management capabilities, don’t hesitate to reach out to our team of qualified digital marketing professionals.
Social Media Marketing at Q4Launch
Since the first social media platforms began to surface in the early aughts, they have been employed in marketing campaigns by businesses both big and small. Today, they are one of the best marketing channels for attracting new business and converting leads into paying customers. Read some of our best-kept secrets below!
Staying on Top of Trends
Social media, not unlike the rest of the digital marketing landscape, is always evolving. If you’re not staying on top of what people are interested in, what’s going on in your area, and the latest updates to the platforms themselves, you’re always going to be a step behind. For instance, if Facebook updates their targeting options for paid campaigns, you might be wasting ad spend! Worse, you could potentially be losing business. At Q4Launch, our social media experts are researching industry trends and constantly updating our best practices accordingly!
Staying On-Brand
During onboarding at Q4Launch, we put a lot of effort into understanding the voice, aesthetic, and tone of your brand. Before you launch any social media campaigns, it’s critical to understand who you are as a brand. Are you high-end property with sophisticated clientele? Or, are you a laid-back, beachfront property with a family-first atmosphere? Once you understand what your brand should look like and how it should sound, it’s important to stay consistently on-brand with all of your content. Our social media specialists are trained to understand and capture the nuances of your brand so that your audience gets a crystal-clear picture of who you are!
Diving into the Data
Analytic tools and scary-sounding numbers can certainly flummox even the most experienced marketers. But, with a little help, the basics of looking through insights on any social media platform are easy to grasp and can inform your strategy in ways you never thought possible. For instance, a simple review of your follower’s demographic data can tell you where your audience is located. If you notice that a large portion of your followers is from a nearby city, maybe you can start sharing content that is geared toward road trips from that city. Overall, keeping track of your followers and engagement levels is a great way to see if your current strategies are working or if you need to change things up!
Drive Bookings
Social media is great for keeping customers engaged, but the end goal is always to drive bookings and create new revenue streams. You may not think of Facebook or Instagram as a way for your business to make money, but Q4Launch has an incredible amount of experience running social media campaigns that drive direct bookings for our clients. If you’re running a special, sharing relevant information and photos on Facebook with eye-catching CTAs is a sure-fire way to instantly get the attention of the right audience.
Everything You Need to Know About Social Media Marketing
If you want to learn more about how to plan and execute a successful social media marketing strategy, check out our blog How to Capture Guests Through Social Media. We get it. Managing a successful bed and breakfast, hotel, or vacation rental company takes a lot of effort. Sometimes, keeping up with the ever-evolving landscape of digital marketing simply isn’t possible. Luckily, our team of qualified digital marketing professionals and designers at Q4Launch has everything you need to stay up to speed. From social media management that’s guaranteed to drive ROI to building a professional website that makes your business stand out online, Q4Launch is your one-stop-shop for all things digital marketing. Reach out today!