The average couple spends over 40,000 dollars on their wedding. That’s 40,000 dollars that could be in your pocket! Whether you think your property has what it takes to be a world-class wedding venue or you already offer wedding packages, continue reading below. Find out how to attract wedding business to your hotel or bed and breakfast right here! If you really feel lost when it comes to digital marketing and attracting new business, don’t hesitate to reach out to our team of marketing professionals. Our trained digital marketing specialists are here to help you and your business take off!
How to Attract Wedding Business
If you already feel like you have your digital marketing handled, attracting more wedding business probably seems pretty straightforward. However, strategies for attracting people for special events are completely different than ones for attracting potential guests!
Put Your Services Within Reach
It doesn’t matter how great your weddings are if no one knows about them. That’s why it’s extremely important to showcase how incredible your event spaces and wedding planning capabilities are. Putting yourself on the right platforms is everything. Step one is using search engine optimization for your website to target the right keywords. This will get you seen on Google by wedding planners. Additionally, it’s critical to be on third-party platforms like Wedding Spot if you want to reach as many people as possible. A healthy combination of organic search and paid OTAs is the best way to go.
Strike Up Partnerships With Others In the Industry
Having a partnership with trusted vendors and event planning companies is one of the best ways to ensure a healthy stream of business. If you have great word of mouth and personal connection, you are more likely to attract new customers. This means that if you use the same event-planning companies and catering services, you’ll always have a group of people interested in your business offerings.
Another partnership that could potentially help you reach new audiences is striking up partnerships with bridal dress shops, florists, wedding bands, or bakeries. Any business that could be connected to a wedding is someone you can reach out to and potentially provide offerings through referrals.
Build a Strong Social Media Presence
Weddings are one of the biggest days in a person’s life. Before booking, brides and grooms are going to want to see what the venue looks like in action. The best way to show off your property and what you have to offer is on social media. Instagram is an incredible tool to gain a following and selling potential customers on the idea of having their wedding on your property. It’s also vital to make sure you present yourself the right way. That means getting professionally taken photos of your property, rooms, and events is a necessary step in the process. Ask permission from previous brides and grooms to use any wedding photos that were taken on your property. You only have one chance to make a good impression on someone!
Where to Go For More Guidance
Thinking about your wedding marketing strategy while keeping up with the day to day of running your business can be challenging. Luckily, Q4Launch is well-equipped to handle every facet of your digital marketing strategy. Hundreds of hotels, bed and breakfasts, and vacation rental owners from around the world trust our services when it comes to driving website traffic, improving social media presence, and generating new business. See what our team can do to help you attract more wedding business by signing up for our free marketing SEO grader. We can tell you if you’re on the right track!