Tips for Creating a Homeowner Acquisition Landing Page & Marketing Strategy

March 3, 2023

When you are looking to improve your website, adding a homeowner acquisition landing page should be a priority. A good landing page should demonstrate your value to homeowners, improve your ranking on search engines, and funnel high-value customers to your business. Interested in learning more?

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The Importance of Creating a Homeowner Acquisition Landing Page

What is a Homeowner Acquisition Program?

Creating a good landing page is important, but first you need to build a strategy to reach new homeowners. To do this we create a homeowner acquisition program that attracts homeowners who are the best fit for the market segment you are targeting. The landing page is the proverbial “tip of the spear” which is supported by email marketing, search engine optimization (SEO), pay per click (PPC) campaigns, and a branded printable brochure to maximize exposure for your property management company.

What Goes on a Homeowner Acquisition Landing Page?

All landing pages will have their subtle differences depending on your market segment, but generally each page will have:

  • Calls to Action (CTA) – These are the most important parts of any landing page. CTAs are links (normally in the form of a button) that a user clicks on to move forward in the marketing funnel and are found at the end of a paragraph. An example would be, “We will increase your occupancy rates by 40%. Click the button below to set up a call and to work with us today.” The paragraphs and accompanying button are what drives views into clicks and clicks into conversions.
  • Lead Generation Form – Our lead gen forms often look like property value estimates or interest forms that curious customers will fill out if they are curious about your services without wanting to fully committing. These interest forms will allow you to screen potential customers without any contact.
  • Testimonials – Testimonials are great for displaying your value to customers and go a long way to building trust.
  • Company Highlights – Whether you’ve been in the space for 20+ years or have a diverse team or won several awards, we make sure future customers know what makes you special and worthy of their time.

How Will I be able to Track Results?

The CTAs and lead generation forms performance can be tracked to see what is working and what is not so you can shift the strategy as necessary.

Where Can I Learn More about Homeowner Acquisition?

Didn’t have a chance to join our live webinar? Fill out our contact form below and connect with our team of industry experts to break down and demystify the complex world of homeowner acquisition! If you have further questions or want to see how we can help you improve your acquisitions today, you can setup a call with us to supercharge your marketing efforts!