Whether you’re meeting your fiance’s parents for the first time or walking into a job interview, making a good first impression is everything. It’s no different in the business world. You have one chance to convince potential customers that you’re worth it. Since most transactions happen online today, that first impression usually comes in the form of online reviews. Statistics support that every star increase leads to a 5-9% increase in revenue. That’s why knowing how to get more 5-star reviews is a critical part of running a successful business. Continue reading below for some helpful tips that will keep those positive reviews rolling in. If you need additional help, don’t hesitate to reach out to our team of qualified marketing professionals for assistance!
How to Get More 5-Star Reviews
Ask Your Customers For Positive Reviews
The easiest way to get 5-star reviews is relatively straightforward. Just ask your customers! It may seem obvious, but most owners simply don’t think about it or don’t feel comfortable asking for reviews. If you’re serious about building up your image and reputation, you have to start with your customers. With hotel owners, for instance, it’s easy to ask guests for reviews at check-in or check-out. You can even leave notes in the room. One thing to never do, however, is offer incentives for leaving reviews. Not only is it morally questionable, but it can also put your guests in an uncomfortable situation.
Run an Email Campaign
If you don’t want to ask for reviews in person, there are other ways to get positive feedback. The best way to get reviews fast is to send out an email campaign that includes a link to your Google review page. If you have a regular newsletter or mailing list, now is the perfect time to ask for reviews from your growing subscriber base.
Asking for reviews online doesn’t have to be limited to one channel. In addition to running email campaigns, you can ask for reviews on social media or add pop-ups to your website. You may even want to add a link to your review page in your email signature.
Invest in a Reputation-Management Tool
Reputation management tools are an easy way to keep track of what people are saying about you online and address negative reviews in real-time. More importantly, staying up to date with your reviews is a great way to get feedback. This way, you can make changes to your business that will affect the most important part of your business: the product. In the hospitality industry, reading reviews and getting feedback is the perfect way to tailor your property to the people that will be staying there. Google Alerts is one such tool that can help you monitor your business’ online presence.
Good Reviews Can Only Get You So Far
The best way to get 5-star reviews is to run a 5-star business. It’s hard to keep things running smoothly if you’re always focused on your digital marketing efforts. Running a successful digital marketing campaign is a full-time job. That’s why some of the country’s best hotels and bed & breakfasts trust Q4Launch to build them websites and design campaigns that are guaranteed to drive ROI and generate new business. Even if you think you have what it takes to survive the industry’s shifting trends, our 5-Star Review App is an easy way to get 10 times more reviews with one simple text. Check it out now!