40 Reasons Why You Should Be Investing in Paid Search

September 15, 2020

Why Should You Invest in Paid Search? 

Professionally managed PPC delivers terrific return-on-ad-spend (ROAS) as well as numerous other benefits.  Here are the top reasons (Pay-per-Click) PPC is a smart marketing investment that delivers profitable revenue increases to your business.

Q4Launch PPC customers are guaranteed at least 5X ROAS but typically achieve between 10X and 20X over the course of the year.

PPC is such a star performer that the list expanded from Top 20 to Top 40 while writing it up.

Want to learn more about how to set up a killer PPC program?  Check out this article to learn more or request your free analysis of your program!

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Top 40 Reasons Travel & Hospitality Customers Benefit from Pay-Per-Click Advertising:

 

1. PPC enables top-of-page placement on search results that is not dependent on SEO or unpredictable Google algorithm changes

2. PPC helps turbocharge organic SEO with complementary listings at top of more search result pages

3. You only pay when someone clicks on your PPC advertisement

4. PPC delivers tracked results with guaranteed additional revenue

5. PPC traffic is more likely to convert because users are lower in the sales funnel/closer to booking

6. Search marketing (PPC) boosts visibility in Maps and on mobile devices

7. PPC is scalable up or down based on budgets and desired revenue

8. PPC has no risky long-term contracts

9. Search ads are extremely targeted and are therefore smarter than other forms of advertising

10. PPC is efficient with every dollar spent typically bringing in $5 to $20+ in additional revenue

11. PPC targeting allows us to show more ads to users who are more likely to book based on keywords, user age, device, time of day, day or week, interests, income, and hundreds of other traits

12. PPC introduces your brand to new customers and increases revenue, sales, and leads

13. PPC ads increase brand recognition and simplify booking direct

14. PPC dramatically increases direct bookings to defend against OTAs

15. PPC delivers quality customers and will dramatically boost your website traffic on important eCommerce pages

16. PPC can be targeted to precise geo areas and audiences

17. PPC ads can drive phone calls to your business if desired

18. PPC is measurable in ways other media are not

19. PPC performance is optimized to improve performance over time

20. PPC advertising formats are better than organic listings thanks to ad-only features like tap-to-call and ideal landing page selections

21. PPC lets you monitor competitor spending and strategies

22. Data science and targeting increases customer retention year after year

23. PPC can drive offline sales via phone for example

24. Your competitors are using PPC advertising to grow

25. PPC will help you gain market share

26. PPC lets you compete on equal footing with much larger businesses

27. PPC is adjustable in real-time

28. PPC can maximize ROAS by matching spend levels to seasonal booking patterns

29. It will help you break into new markets and segments, like cabin options for a B&B, or new cities for s vacation house rental agency

30. PPC has testing capabilities to see what variations of ad copy or brand name styling are most lucrative

31. Learnings from PPC about performance, ad copy, audiences, and demographics can help inform organic and overall marketing strategy

32. PPC can publicize specific sales promotions and special offers

33. PPC performance is reported in detail in the monthly Q4Launch performance reports

34. Automated PPC reports can be set up to email you more details on a weekly or even daily basis if needed

35. Q4Launch PPC team provides another layer of website performance recommendations and tweaks that can benefit organic and social conversion rates too

36. Q4Launch PPC is very affordable with flexible minimum spends

37. Q4Launch PPC offers complete spending transparency so you know for certain your dollars are being spent wisely

38. PPC integrates and shares data with Google Analytics so PPC details are visible in GA reporting

39. Q4Launch PPC knows the secret settings and methods that are invisible to amateurs

40. PPC by Q4Launch is easy for customers: it is 100% managed and optimized on your behalf


Ready to Get Started?

Now that you know all the benefits and ways that paid search can increase revenue, its time to get started! If you feel like you still don’t know where to start, reach out to our PPC experts team, and we can help guide you in setting up your incredible new paid search campaign! Already have an existing paid search campaign set up but not seeing the results you want? Let us take a second look and see where you can increase your results!

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