We love helping our clients achieve success, and Fort Lauderdale Stays Vacation Rentals is one of our most recent case studies. Whether it’s the relevant, engaging content that positions David Packard and Steve Mosher as local experts or the responsive and clean vacation rental website design that solidifies their brand, this client has noticed a difference since initiating a relationship with Q4Launch.
Below, we’ve broken down the facets of this vacation rental company’s partnership with us. When the relationship is valuable and a supportive team comes together to make dreams a reality, the results can be impressive! Discover David and Steve’s story, then contact us to find out how we can help you transform your marketing strategy, too.
A Clean, User-Friendly Website
Each vacation rental company is different. For Fort Lauderdale Stays, a new website was a high priority. When David and Steve first approached Q4Launch, they didn’t have a booking engine or marketing presence, and this was directly hurting their business. Q4Launch started by providing them with a new, user-friendly website, which went live in just 45 days!
“We had a few options to choose from, but in the end, the folks at Q4Launch were really straightforward,” David said. “They were transparent about pricing and services. We felt like we understood how the path forward would be and it felt right. We felt we could trust them for both the best vacation rental websites as well as the overall marketing strategy.”
The Fort Lauderdale Stays team quickly fell in love with their new site. It came fully integrated with Escapia, which helps their homeowners and guests enjoy a better online experience. The smoothly integrated property listings, customizable property categories, responsive technical support team, and a simple booking process are also important to the Fort Lauderdale Stays team. The site’s sleek, eye-catching design and professional photography are just icing on the cake!
“I’m kind of addicted to the website. I need a support group,” David Packard told us after the site for Fort Lauderdale Stays went live. “We’re so proud of the website that we tell everyone to go there. I even go to the website to make bookings because it’s easier than doing it in Escapia.”
Exceptional Local Content
A highly influential aspect of a strong marketing strategy is harnessing search engine-optimized content for lead generation, site traffic, and local thought leadership. Since the beginning of our relationship with David and Steve, we have created 54 unique, 500-700-word blog posts tailored to the customer’s target demographic. Each blog post features a focus keyword and plenty of intriguing tidbits about their area! People thinking of traveling to South Florida use these blogs to learn more about specific aspects of the region that they wouldn’t otherwise be able to find.
These pieces emphasize the Fort Lauderdale Stays team as local experts who care about helping their customers plan the perfect vacation. The blog posts generate leads using the Vacation Guide tool, bring high-quality traffic to the site, and help the reader find exactly what they’re looking for. Everyone wins! If you’re ever considering a Fort Lauderdale Beach vacation rental, be sure to check out the best time to visit or some unique things to do when in town.
Analytics and eCommerce Tracking for Spectacular Results
In addition to a beautiful site and exceptional content, Q4Launch has helped Fort Lauderdale Stays set up Google Analytics and eCommerce tracking. Over time, we have been able to monitor the increase in traffic to the site and its direct results pertaining to lead generation and bookings. Between February of 2017 and 2018, David and Steve’s users increased by 2,065% and revenue increased by 1,119%. Those are impressive results!
By revising the Fort Lauderdale Stays check-out email and providing a seamless experience for guests, Q4Launch has helped David and Steve obtain more than 25 Google reviews. The best part? They maintained their perfect five-star rating! For more information about Q4Launch review management, see our 5-Star Review product page.
Our vacation rental websites create a user-friendly interface that makes it easy for travelers to browse rentals and book a stay. Homeowners can also easily check dates their properties have been booked without having to log in to HomeAway. Q4Launch’s clean and streamlined web design is another highlight, complimented by top-notch content marketing, eCommerce tracking, and review management. We can help every company harness their assets and elevate their guests’ entire experience!
Take the first step toward having the best vacation rental website. Request a demonstration today!