How to Make the Most of Your Hotel Rebranding Journey

August 31, 2018

Person going over a plan for hotel rebranding

Do you own a hotel and have decided it’s time to change things up? The next step you take in your hotel rebranding journey is crucial. It can make or break the future of your business! Before moving forward, make sure you have the information and tools necessary for a smooth transition. That’s where we come in. Take a look at our complete guide to rebranding your hotel so you can feel confident in your decision.

Learn the Secrets to Rebranding Your Hotel

What Does It Take to Rebrand My Business?

Where exactly do you start? You know where you’ve been and you have a good idea of where you want to be, but how do you get there? Know what you should expect before starting your journey.

Hotel rebranding is more than making a few small changes and letting time take care of the rest. It’s a process, and it’s one that’s worth investing a great deal of time and effort. Ensure an effective business rebrand by setting clear goals and making sure your marketing efforts support the new image.

Who Can Help Me in My Rebranding Journey?

Do you need some help reaching your goal? Q4Launch is here for you. We are trusted experts, and we’re happy to assist you from start to finish. While most companies see you as another client, Q4Launch is different. We take the time to learn your brand, your story, and your business. Our process ensures a personalized approach tailored to your unique hotel.

How Can We Ensure an Effective Transition?

To achieve your new brand identity, you’re going to need an effective strategy and the tools to implement it. Q4Launch is there with you every step of the way! The hotel rebranding checklist is a long one, but we make it look easy. Here’s how we do it:

1. Get to Know You and Your Guests

We take the time to discuss your hotel, brand goals, target demographics, and more. Once we fully understand your hotel and where you want to be, we get to work on bringing your new brand to the public.

2. Create the Blueprint for a Brand New Website

In the digital age, having an effective website is crucial. It’s especially important when rebranding your hotel. A new site is the hub of your online image, and you need something that’s effective at conveying what sets you apart. It’s the perfect opportunity to highlight your unique story, accommodations, and area.

With Q4Launch, you get a website on our Future Proof® Platform with a New Every Three™ Guarantee. While other sites fall behind, we stay ahead of trends to make sure your website remains effective. Watch your new image come to life with personalized designs and customizable frameworks.

3. Construct a Data-Driven Strategy

The changes you make are meaningless if you don’t have an effective strategy to back it up. We get you up and running with a new website and a customized, comprehensive plan in 30 days! This plan includes items like email campaigns, blog keywords, and social media posts. These are customized to help you attract weddings, business travelers, lodge guests, and more. We figure out what topics speak to your new audience and create compelling content to turn them into your guests. Plus, we keep you informed with quarterly strategy calls, so you always know what’s going on.

4. Implement a Full Transition

When it comes to rebranding your hotel, it’s much more than creating a new identity. You also need to scour the web for any traces of your previous brand and update listings. This process can be complicated, but it makes a significant impact on the SEO of your rebrand. Don’t worry; we handle this too! We make sure it’s clear to search engines and the public that you’ve rebranded your hotel. We even optimize content to get you in front of a whole new audience.

5. Provide Continuous Support

Even after you’re up and running, you can count on continuous support from a dedicated team at Q4Launch. You get a Customer Experience Manager, Content Creator, Designer, Web Developer, Designer, and SEO team. We take care of your digital marketing needs so that you can do what you do best and take care of your guest.

What Results Can I Expect?

You don’t need to take our word for it. We have the experience to back up our promises and the hotel rebranding case studies to prove it. Trusting a company to be your partner through a complete rebranding process is a big step. So, feel free to look at what we’ve done for customers in the past:

By the Side of the Road

By the Side of the Road Logo


The owners of By the Side of the Road decided it was time for a change to combat OTAs and keep up with new competition. They reached out to Q4Launch, and we guided them through the rebranding process. We helped design a new logo and optimized their static pages, but we didn’t stop there. We also combed through their content and updated keywords to reflect their new brand as a vacation rental rather than an inn.

Most importantly, we helped them focus on how this change will benefit guests as opposed to what they might lose with the transition. Our content now highlights the privacy and romance people can expect at their beautiful properties. It’s a continuous process, and we’re happy to see the progress!

Oak Lodge

Oak Lodge Logo

Another fantastic example of a hotel rebranding case study is Oak Lodge. They began solely as a wedding venue, and we helped them rebrand as a bed and breakfast. We started from scratch and helped build a new image and strategy from the ground up. When we began, they had an ineffective website and very little marketing. So, we did what we do best and brought them up to speed in the hospitality industry.

We worked together on developing content and recommended a new booking engine. Our team also created a dynamic website to generate online bookings through rooms, specials, weddings, and group events. We focused on destination marketing and leveraging their new brand, with the focal points being their incredible customer service, all-inclusive wedding planning, and rustic elegance. Since the start of their rebranding journey, they have added ten cabins and two additional lodging options, and they plan to continue expanding!

Take the Next Step With Q4Launch!

Are you ready to reach your goal of hotel rebranding? Trust Q4Launch to take you there! Our team of talented marketing professionals knows what it takes to get you where you want to be. We specialize in hospitality marketing and will be there with you every step of the way during the transition.

If you’re interested in making the most of your new brand, contact us today! We look forward to hearing from you!