How to Make an Email Template That Looks Awesome and Performs Wonderfully

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When we talk to innkeepers, hotel managers, and property managers, we always ask whether or not they are doing any email marketing. Aside from a simple, “No,” the typical answer is usually one of the following: – “No, I don’t want to flood my guests with emails.” – “Well, every once in a while when I can find the time, but not on a consistent basis.” First of all, people are spending 28% of their work week reading and responding to emails, meaning you should be fighting for some of … Continue Reading

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VIDEO: How Much Time Should an Innkeeper Spend on Internet Marketing?

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Innkeepers are constantly telling us that they just don’t have time to spend on internet marketing. I mean, there just aren’t enough hours in the day for one person to keep up with blogging, social media, and search engine optimization, all while making sure that guests are having a 5-star experience. Well, we completely agree that there isn’t enough time in the day for innkeepers to do a great job marketing their property on the internet. In fact, we believe that innkeepers should be spending ZERO hours per day on … Continue Reading

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Arsenic & Old Lace Sees Huge Success with Q4Launch

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One of our bed and breakfast partners – Arsenic & Old Lace – is located in the tiny Eureka Springs, Arkansas. Although the population is right around 2,000 people, this getaway town boasts 75 bed and breakfasts/inns, according to TripAdvisor. With the sheer amount of B&Bs in the vicinity, competition is always at a high, but Arsenic & Old Lace is seeing the direct results of the Q4Launch integrated marketing strategy working at full force. “Our numbers are way up this year. We started this August with a better occupancy than … Continue Reading

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The Google Pigeon Update Has Been Released

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Another Google update – this time the Pigeon update – was officially rolled out on July 24, and with a new roll out comes a new set of questions. The main question being, “How does this affect me and my business?” Since we are still early in the process of evaluating the new update, we will tell you what we know based on one week’s worth of data. The main crux of the Pigeon update is that there have been changes to the local search ranking algorithm that Google uses. … Continue Reading

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