Google Analytics Dashboard

Google Analytics Dashboard: Simple Customization

Here at Q4Launch, we’re constantly checking Google Analytics and evaluating the data it presents to measure the success we drive for our customers, as well as keeping an eye on any areas that need some extra attention. One of the ways we streamline the analysis process is by creating custom Google Analytics Dashboards to keep … Continued

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Are You in the GIFs Game?

As industry leaders in social media marketing it’s our job to stay one step ahead of the game, and GIFs are the game. If you aren’t quite sure what a GIF is, chances are you have actually seen it if you spend much time on the web. GIFs are animated loop images that usually fare … Continued

professional photography

Why You Should Pay for Professional Photography … And Soon!

  Imagine this scenario: for three months you’ve seen and heard advertisements about a concert coming to town that is being hyped as the must-attend event of the year. Everywhere you go, you’re hearing more and more about what an amazing atmosphere it will be. The day of the concert comes, you show up six hours … Continued

Lawnchairs

How to Make the Best of a Short Season

Do you sometimes feel as if your marketing struggles are unique to your property or location? Thanks to the presence of the Internet, marketing for small businesses has become remarkably easier. And the ease of marketing online is boosting participation in only a few short decades–for example, 49% of inns and boutique hotels actively engage … Continued

Email inbox

Self-Hosted Email vs Email as a Service

Many small business owners, including those who manage bed and breakfasts or vacation rentals, struggle with how to manage their company email. There are so many different options out there that it can be hard to know where to even begin. When setting up email for your business, your first choice will be between self-hosted … Continued

Photo Courtesy: Meinzahn/Thinkstock

How to Get Prepared for Peak Season

As an entrepreneur and manager of a business in the hospitality industry, there’s no question you don’t shy away from work. But as with any industry, there are slower periods. For some it’s the winter months, while for others, it’s the hottest parts of the year, or the periods without snow and the skiers and … Continued

InstagramFood

Why You Should Get on Instagram NOW

It’s not only a fun way to interact with friends on a nifty app, but it has become one of the most powerful marketing tools that exists in the social media world. Instagram founders anticipated the power of photos on the web long before we started skipping over Instagram captions to get the story through … Continued

A beautiful view of Sea Rock Inn | Courtesy Jumping Rocks | Click to enlarge

Sea Rock Inn Discontinues Specials & Off-Season Rates – Want to Know Why?

Have you ever received an email that started with, “We have a problem here…?” Well, one of our customer experience managers got an email that started just like that about a month ago. Thankfully, it wasn’t long before she realized that the customer wasn’t angry. In fact, “anger” couldn’t have been further from the emotion … Continued

Make the best choice between Buuteeq and Q4Launch when planning your digital marketing

Is a Buuteeq Site Worth It?

At Q4Launch we always keep our ears tuned to the travel industry buzz. In 2015 news, we suspect that Priceline will continue expanding into all facets of the industry. It will focus especially on the marketing niche. Their acquisition of Buuteeq is their first step in this direction. Buuteeq was a small start-up based in … Continued

Part of proper SEO work is keeping track of Google algorithm changes

A Google Algorithm Change Guide for the Travel Industry

Since Google’s announcement on February 26 of 2015 of changes to its search algorithm, there has been a lot of talk in the marketing industry about these changes. The fact of the matter is that this Google algorithm change is more a response to changes in the economy. Mobile use is trending up. According to … Continued