What are the 5 Stages of the Travel Cycle?

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Like most things in life, where a person, couple, or family ends up on vacation isn’t just by chance. There is a process that people work through – whether they know it or not – when deciding on where to take their next weekend getaway or extended trip. In fact, there are 5 stages of the travel cycle that people journey through: dreaming, planning, booking, experiencing, and remembering. Continue reading to learn more about each stage of the travel cycle. — Dreaming If you are married or in a relationship, … Continue Reading

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How Does Blogging Work to Increase Traffic?

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If you’ve spent any time reading our blogs, looking at our emails, or attending our webinars, you know that we put a very high emphasis on blogging as a crucial part of a content marketing strategy. We say things like “long-tail keywords” and “blogging increases your organic search traffic.” Well, instead of just relying on what we say to be truth, we wanted to break it down a little more for you and talk about how blogging is able increase traffic to your website. Blogging Answers Questions At the end … Continue Reading

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6 Brutally Honest Reasons You Need to Hire a Content Marketing Company

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Have you thought about hiring a content marketing company? If not, now is the time. As a property owner or innkeeper, it’s basically impossible to fulfill all your duties in those roles and excel at content marketing. We know you’ve probably thought about a few of these things before, but here are 6 brutally honest reasons you need to hire a content marketing company if you want to increase your bookings. — 1) You don’t have time to do content marketing on your own. Search engine optimization. Blogging. Social media. … Continue Reading

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Why is Social Media Important? Credibility, Loyalty & Awareness

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Why is social media important to your bed and breakfast or boutique hotel? These days, it’s not enough to just have an immaculate website. There’s too much competition out there to rely on a single source of brand credibility, and let’s face it, your website probably could use a little bit of work. Here at Q4Launch, we know that keeping a bed and breakfast website up to date is a ton of work, and we understand, but your website is just one piece of an integrated marketing strategy that is essential to … Continue Reading

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