VIDEO: How Much Time Should an Innkeeper Spend on Internet Marketing?

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Innkeepers are constantly telling us that they just don’t have time to spend on internet marketing. I mean, there just aren’t enough hours in the day for one person to keep up with blogging, social media, and search engine optimization, all while making sure that guests are having a 5-star experience. Well, we completely agree that there isn’t enough time in the day for innkeepers to do a great job marketing their property on the internet. In fact, we believe that innkeepers should be spending ZERO hours per day on … Continue Reading

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Arsenic & Old Lace Sees Huge Success with Q4Launch

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One of our bed and breakfast partners – Arsenic & Old Lace – is located in the tiny Eureka Springs, Arkansas. Although the population is right around 2,000 people, this getaway town boasts 75 bed and breakfasts/inns, according to TripAdvisor. With the sheer amount of B&Bs in the vicinity, competition is always at a high, but Arsenic & Old Lace is seeing the direct results of the Q4Launch integrated marketing strategy working at full force. “Our numbers are way up this year. We started this August with a better occupancy than … Continue Reading

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The Google Pigeon Update Has Been Released

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Another Google update – this time the Pigeon update – was officially rolled out on July 24, and with a new roll out comes a new set of questions. The main question being, “How does this affect me and my business?” Since we are still early in the process of evaluating the new update, we will tell you what we know based on one week’s worth of data. The main crux of the Pigeon update is that there have been changes to the local search ranking algorithm that Google uses. … Continue Reading

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VIDEO: Make Sure Your Blog is Part of Your Website

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Our webinar titled 7 Strategies to Increase Traffic Using Your Blog covers – well – exactly what the title implies! The link above allows you to watch the webinar in its entirety, but for those of you who don’t have nearly an hour to take in the whole thing, here is just one of the tips that was presented. Listen below to Q4Launch founder Matt Bare speak about the importance of making sure that your blog is a part of your website. Enjoy!

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