Facebook Trying to Keep People from Posting Click-Bait Headlines

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In an effort to increasingly reward quality content and to punish terrible spammy content, Facebook has decided to take harsher measures against content viewed as click-bait. The social media leader announced two new updates on August 25 that are supposed to help rid news feeds of spammy content and, therefore, deliver better information for each person. There are two ways that Facebook is attempting to do this: reduce headlines seen as click-bait, and help people see links in the ideal format. What is Click-Baiting? As defined by Facebook in its August … Continue Reading

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How to Make an Email Template That Looks Awesome and Performs Wonderfully

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When we talk to innkeepers, hotel managers, and property managers, we always ask whether or not they are doing any email marketing. Aside from a simple, “No,” the typical answer is usually one of the following: – “No, I don’t want to flood my guests with emails.” – “Well, every once in a while when I can find the time, but not on a consistent basis.” First of all, people are spending 28% of their work week reading and responding to emails, meaning you should be fighting for some of … Continue Reading

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VIDEO: How Much Time Should an Innkeeper Spend on Internet Marketing?

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Innkeepers are constantly telling us that they just don’t have time to spend on internet marketing. I mean, there just aren’t enough hours in the day for one person to keep up with blogging, social media, and search engine optimization, all while making sure that guests are having a 5-star experience. Well, we completely agree that there isn’t enough time in the day for innkeepers to do a great job marketing their property on the internet. In fact, we believe that innkeepers should be spending ZERO hours per day on … Continue Reading

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Arsenic & Old Lace Sees Huge Success with Q4Launch

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One of our bed and breakfast partners – Arsenic & Old Lace – is located in the tiny Eureka Springs, Arkansas. Although the population is right around 2,000 people, this getaway town boasts 75 bed and breakfasts/inns, according to TripAdvisor. With the sheer amount of B&Bs in the vicinity, competition is always at a high, but Arsenic & Old Lace is seeing the direct results of the Q4Launch integrated marketing strategy working at full force. “Our numbers are way up this year. We started this August with a better occupancy than … Continue Reading

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