You are the expert on your area. Maybe you’re native to your region, or moved there because of a deep-seated passion for it. In any case, you know that your property is the best place to stay. How do you prospective visitors of the same idea? It would be nice if you could just say … Continued
Perhaps you’ve just launched, or are considering launching, a Groupon deal. Naturally, you’re curious if this decision will be profitable for your business. To increase revenue from your Groupon deal, you have to have a clear marketing plan that does two things: Turns new guests into repeat customers Implements an upsell strategy Statistically, the industries … Continued
Hospitality professionals looking for the most bang for their buck need to focus on hospitality SEO. I have worked both in the hospitality industry and hospitality marketing for years. And dabbling in various channels has demonstrated return both in money as well as time spent versus time receiving benefits. The biggest problem is … Continued
The marketing manager of a hotel found himself surrounded by piles of paper one day as he conducted a thorough investigation of his hotel’s finances. He had inherited a marketing budget and expenses but was stressed and frustrated. What opportunities were there for him to improve? In particular, was he wasting money on a TripAdvisor … Continued
Leisure and business travelers all benefit from booking directly through your hotel website and they need to know it! There is a misconception that using an OTA is the best way to book a vacation, and Book Direct Day, February 6, 2019, is a great time to educate travelers about the real facts. Below are … Continued
The emergence of millennials forces innkeepers and hotel owners to evolve and shift their marketing strategies. Gone are the days when bed and breakfasts and boutique hotels served only as a retreat for older, married couples looking for a quiet respite. The hustle and bustle of millennial life means that young professionals are searching for … Continued
Do you own a hotel and have decided it’s time to change things up? The next step you take in your hotel rebranding journey is crucial. It can make or break the future of your business! Before moving forward, make sure you have the information and tools necessary for a smooth transition. That’s where we … Continued
As the owner of a bed & breakfast, boutique hotel, or vacation rental, it’s crucial that you understand what destination marketing is. Consider how you can incorporate selling your location into your overall marketing strategy. Destination marketing serves as an action plan to promote your area and make you the local expert. It’s imperative that … Continued
Are you currently taking advantage of Airbnb? Have you considered it? Are you unsure about what it even is? Since its beginnings in 2008, Airbnb has made huge strides in the travel industry. Believe it or not, it might be something you decide to add to your marketing strategy. Learn all about how Airbnb works … Continued
Ah, vacation—it’s every hard-working employee’s favorite time of year. It’s a time to trade your typical daily routine for the ultimate state of comfort and relaxation. While this cherished time away may seem spontaneous for some, there is an intricate process behind discovering your dream destination and executing the perfect vacation. The initial desire to … Continued
