Leisure and business travelers all benefit from booking directly through your hotel website and they need to know it! There is a misconception that using an OTA is the best way to book a vacation, and Book Direct Day, February 6, 2019, is a great time to educate travelers about the real facts. Below are … Continued
The emergence of millennials forces innkeepers and hotel owners to evolve and shift their marketing strategies. Gone are the days when bed and breakfasts and boutique hotels served only as a retreat for older, married couples looking for a quiet respite. The hustle and bustle of millennial life means that young professionals are searching for … Continued
Do you own a hotel and have decided it’s time to change things up? The next step you take in your hotel rebranding journey is crucial. It can make or break the future of your business! Before moving forward, make sure you have the information and tools necessary for a smooth transition. That’s where we … Continued
As the owner of a bed & breakfast, boutique hotel, or vacation rental, it’s crucial that you understand what destination marketing is. Consider how you can incorporate selling your location into your overall marketing strategy. Destination marketing serves as an action plan to promote your area and make you the local expert. It’s imperative that … Continued
Are you currently taking advantage of Airbnb? Have you considered it? Are you unsure about what it even is? Since its beginnings in 2008, Airbnb has made huge strides in the travel industry. Believe it or not, it might be something you decide to add to your marketing strategy. Learn all about how Airbnb works … Continued
Ah, vacation—it’s every hard-working employee’s favorite time of year. It’s a time to trade your typical daily routine for the ultimate state of comfort and relaxation. While this cherished time away may seem spontaneous for some, there is an intricate process behind discovering your dream destination and executing the perfect vacation. The initial desire to … Continued
With the wedding industry on the rise, boutique hotels and bed & breakfasts all over the nation are looking for ways to tap into that revenue by offering their property as a romantic wedding destination. Since approximately 60% of a wedding budget is spent on the venue, it’s a good idea to promote your inn … Continued
When was the last time you searched Google for a last-minute hotel deal or planned a family getaway to the beach? Chances are, you’ve noticed an increasing number of ads demanding your attention, and these aren’t slowing down anytime soon. For those of us in the hospitality industry, this means managing PPC for hotels has become … Continued
How do you help someone who’s never stepped foot on your property better understand you and your business? That’s the challenge regularly presented to boutique hotels when planning their website design and layout. Marriott and Hilton don’t need to introduce themselves to people who stumble upon their site, but, as a small, independent, or family-run … Continued
Without looking up the answer, can you define the rule of thirds? Do you know the difference between aperture and ISO, as well as how to adjust them manually on a camera? Do you know how to style and light a room in order to make it look welcoming, interesting, and true-to-life? If the answer … Continued
