When was the last time you searched Google for a last-minute hotel deal or planned a family getaway to the beach? Chances are, you’ve noticed an increasing number of ads demanding your attention, and these aren’t slowing down anytime soon. For those of us in the hospitality industry, this means managing PPC for hotels has become … Continued
Without looking up the answer, can you define the rule of thirds? Do you know the difference between aperture and ISO, as well as how to adjust them manually on a camera? Do you know how to style and light a room in order to make it look welcoming, interesting, and true-to-life? If the answer … Continued
Choosing the right bed and breakfast reservation software is one of the most important decisions you have to make for your business. But finding one that meets your expectations and provides quality service to both your staff and your guests can be challenging. You might think, “Why does it matter which one I choose? As … Continued
You know what I’m tired of hearing? Hospitality professionals cringing at the thought of email marketing. It doesn’t matter if it’s email marketing for hotels, vacation rentals, or bed and breakfasts. There are a lot of negative perceptions of email marketing and its effectiveness. The first issue people bring up is how … Continued
Attracting travelers and tourists to some of the nation’s finest inns and B&Bs is what the team here at Q4Launch does. In fact, it’s one of the most rewarding aspects of destination marketing. The innkeepers, B&B owners, and vacation rental companies we work with see the tangible results of our partnership in the form of … Continued
With so many changes affecting the hotel and bed & breakfast industry, it’s hard to not feel overwhelmed. One of the best solutions for this problem is to keep a pulse on the travel industry and plan accordingly. Following BookingSuite websites and their development since the company’s purchase by Priceline has been a lesson … Continued
You know that your property is the best place to stay in your area. But how do you boil down your lodge marketing and growth strategy to a formula that works? In short, make your lodge the destination for a traveler – not just a place to stay. With a push for more convenience and less … Continued
Hospitality professionals looking for the most bang for their buck need to focus on hospitality SEO. I have worked both in the hospitality industry and hospitality marketing for years. And dabbling in various channels has demonstrated return both in money as well as time spent versus time receiving benefits. The biggest problem is … Continued
I think we can all agree that how your business is displayed on Google is important. That’s especially true in the travel industry. In fact, we see about 40% of our customers traffic comes from Google Organic search, more than any other source. As of last week a mobile display change is going to put … Continued
While not common to every bed and breakfast or vacation rental, business travelers can be the bread and butter of your business if targeted properly. Many hospitality professionals feel marketing to business travelers is simply a matter of targeting them. The most important thing to focus on with b&b, vacation rental or luxury hotel marketing … Continued
