You are the expert on your area. Maybe you’re native to your region, or moved there because of a deep-seated passion for it. In any case, you know that your property is the best place to stay. How do you prospective visitors of the same idea? It would be nice if you could just say “Stay here! We’re the best!” And that would generate bookings, but we know that’s not the case. Instead, it’s essential that you have a lodge marketing and growth strategy that’s focused on conveying that message in a way that works.
So, how can you ensure your lodge marketing and growth strategy frames your lodging as the destination, not just a place to put their bags? With a push for more convenience and less interaction on the potential guest’s end, promoting your business poses more of a challenge today than it used to. At Q4Launch, we make it easy! We have boundless industry knowledge and specially trained marketers to overcome various hospitality marketing challenges for you.
Lodge marketing, like B&B marketing or any other niche marketing, requires an expert that understands your needs. At Q4Launch, we’ve assembled a team of dedicated individuals that want to see your business prosper. We have a vast knowledge that covers marketing for bed and breakfasts, vacation rentals, and boutique hotels. This knowledge, paired with our digital marketing strategy has proven effective for lodges with a combination of:
- SEO implementation
- Content marketing strategies
- Website design
- Targeted pay-per-click ads
- Social media management
- Effective lead generation
Give us a call or fill our contact form today for more information on how Q4Launch can revolutionize your lodge marketing strategy!
Effective Tactics to Improve Your Guest Lodge Marketing Plans
Are you looking for help or need some lodge marketing ideas? Review our insights below for more information on how you can make your property the destination for various travelers.
1. Know Your Audience
First, think about who you are trying to attract to your lodge. Some example demographics include:
No matter who your preferred guest may be, one aspect of your marketing should be tailored to those particular demographics. Use other tactics to encourage guest diversity. Deciding who your target demographic is begins with the evaluation of who your current traveler is and who you want them to be.
After you’ve assessed, grow your guest profile with the help of high-quality content. From blog posts to landing pages, to the homepage itself, every page of your site should create an experience that tailors to all demographics. Use your content to convince a millennial couple that their experience will be different from that of a family, and vice versa.
Our content team is comprised of professional writers that specialize in creating targeted copy to attract future guests, all while keeping customer voice intact. Read on to see how this skill helps implement lodge marketing strategies.
2. Promote Convenience
Besides highlighting your amenities, tell your audience how your lodge offers everything they’ll need in one convenient place. Whether you boast:
- Luxurious accommodations
- A restaurant serving food all day
- An indulgent spa
- Motorized vehicle rentals
- Or, all these options
Make it as though your lodge is the place to be. In a world of convenience, offering a place where all a guests’ needs are met in one location makes for a profitable experience.
Redfish Lake Lodge does just that. Maintaining a collection of on-site amenities, many guests at this mountainside resort feel as though they never have to leave. The property is nestled on Redfish Lake in Central Idaho. It proudly boasts:
- The General Store
- Three restaurants
- A marina
- Aquatic rentals
- Bike rentals
- Redfish Corrals (horseback riding)
- Local events
3. Oversell Your Amenities
When you’re making changes to your lodge marketing strategy, highlight your amenities. Create landing pages, social media posts, and emails centered around what makes your lodge unlike any other. Your amenities should be marketed to supplement the experience of a guest. In some cases, it may present itself as a major decision factor. Begin with the beauty of your area and enlighten potential guests on how your amenities will enhance their experience.
4. Create Customized Packages
Although your lodge may offer many conveniences and amenities, travelers to a new area may wish to see more of your region. After someone books a stay with you, seize the opportunity to supplement their experience.
We encourage our lodge customers to cultivate and foster relationships with local businesses. This situates your guests’ lodging in tandem with the activities they’re interested in. This tactic also maintains a two-prong approach where your lodge and the local company are both benefiting financially.
Is your area is known for hiking and other outdoor-oriented activities? Create a package in combination with a local guide or adventure company. Or, if you’re region boasts world-class cuisine, partner with restaurants and eateries to create the ultimate culinary experience.
These are just two examples of how you can differentiate your lodge from others in their area and allow your guests to feel closer to the local culture. No matter what your area has to offer, the possibilities are endless for curating special packages.
5. Create an Appealing Online Presence
In our ever-evolving, modern world, the focus of interpersonal communication and word of mouth has shifted to electronic modes of communication. Before you increase your online presence in directories, social media, and search, start with your own online presence.
Think of your website as your online home. If it’s slow to load or difficult to navigate, new visitors you attract will associate frustration with their experience. Potentially, they may choose to book their stay at another property or through another platform, such as:
Don’t let a poor booking experience leave a negative impression of your business caused by:
- Unattractive or a design that isn’t mobile-friendly
- Photography that doesn’t represent of your property’s experience
- Poorly written content
Your lodge marketing strategy should focus on web design. At Q4Launch, our team of web designers offers a special set of skills that will transform any site into something extraordinary. Customizable layouts, intuitive designs, and beautiful graphics are all included in your marketing plan with Q4Launch. After all, your site is one of the most pivotal places to stand out amongst your competition. Find out how appealing your site is to Google with our free hospitality SEO marketing grader.
6. Being Social with Guests via Social Media and Email Marketing Is Important
The use of social media marketing and email marketing continues to change the way users book their experience online. Whether you create engaging content, include compelling photos, or promote features of your property, it’s important to capture your audience. These two helpful platforms bridge the gap in communication by conveniently bringing the best of your property to the potential guest right to their inbox.
In order to market lodges effectively, you’ll need a team of experts on the case. Luckily, Q4Launch provides you with just that. From social media management to email marketing strategies for your lodge, our innovative company has the proven knowledge and expertise to add value to your bottom line and bring more business to your front door.
Want a snippet of our knowledge? Request our free social media guide to learn how you can improve your social media strategy today and how Q4Launch can help your long-term social media presence.
7. Invest in Pay-Per-Click Advertising
In coordination with social media and email marketing, we recommend investing in pay-per-click ads. Often referred to as PPC campaigns, these digital advertisements are the perfect addition to an effective lodge marketing strategy.
Some may hesitate to create these ads, but consider this: There is a potential guest out there who wants to stay at your lodge, but they don’t know that yet. These ads are a simple solution to engage more people. Tailor them to long-tail queries and intention-based keywords. A well-performing ad can statistically provide a more than double increase in clicks to your page in a search engine result page like Google. We also recommend optimizing these ads for mobile devices to relay your message at someone else’s convenience.
8. Always Remember: Develop a Relationship With Your Guests
Whether your guest enjoys casual conversation or wants to email you photos of their stay, treat your guests with the utmost care and respect. A simple act of kindness can make a lasting impression on visitors. For example:
- Answering a message promptly
- Accommodating a special diet
- Offering an inviting atmosphere
- Or, even recommending local attractions
In a perfect world, these expressions will lead to more return customers and even customer-based referrals. After all, you can’t go wrong with excellent customer service.
9. Hospitality Review Management
Speaking of which, managing your reviews are becoming more and more important to the buyer’s experience. High-quality and consistent new reviews of your property will help future potential guests researching a visit more confident in their decision. Keep an eye on and strategically handle your hospitality review management on:
These three are just samples of review sites that you know attract customers to your lodge, and there are more options to consider. More niche examples include Yelp.
Q4Launch: Your Team of Experts
There are many lodge marketing approaches to try, and Q4Launch offers a unique strategy for your property. Our digital marketing company provides a full-service approach, offering services including:
- Lead generation
- Content marketing creation
- Email marketing
- Search engine optimization
- Website design
And other services, all to help you grow your business. If you’re interested in revolutionizing your marketing with us, request a complimentary Marketing Grader Report. This free scorecard will highlight the areas in Google Analytics where you’re performing well and will tell you where you can improve. Learn more about working with Q4Launch and our dedication to your goals by speaking with a team member today!
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