Bed and Breakfast Website Design: Secrets to Be the Best
A beautiful, high-converting website is integral to your bed and breakfast marketing strategy. Over the years, a bed and breakfast’s website has become increasingly important as more and more users research and make reservations online. Not only do bed and breakfast websites need to look good, but they also need to be search engine friendly and have a responsive web design to work seamlessly on desktop computers, tablets, and mobile devices. Think about it, with so many changes to the bed and breakfast industry, how do small business owners keep up?
We’re experts in bed and breakfast website design and we’re more than happy to answer a few key questions for you.
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WHAT MAKES GREAT BED AND BREAKFAST WEB DESIGN?
An effective design is as much science as it is art. At the end of the day you’re looking to increase online bookings at your b&b, and you need the right pieces in place to make that happen. Below we offer a few important considerations that we take into account when developing websites for our clients.
RESPONSIVE WEBSITES ARE THE BEST CHOICE FOR B&Bs
Did you know that desktop website traffic is a shrinking share of your website traffic? In a study of our customers, we found that from 2014 to 2016:
- Desktop traffic fell from 62.3% to 48.3% of all web traffic
- Mobile and tablet traffic grew from 37.8% to 51.7% of web traffic
Knowing that more than half of your traffic will be coming from mobile devices, all of our b&b web designs are responsive, meaning that they are user-friendly and offer a great user experience across all devices.
USE OUTSTANDING PHOTOGRAPHY TO SHOWCASE YOUR PROPERTY
One of the biggest keys to a fantastic bed and breakfast website is exceptional photography. It’s important that images are high quality to make sure that your inn gives potential guests the right first impression. Our web design team works with you to ensure that we use only the highest quality images and that they look good on everything from phones to large desktop monitors.
CONTENT IS KING, SO MAKE SURE YOUR WEBSITE INCLUDES IT
Much of your bed and breakfast website marketing plan needs to revolve around having incredible content. As such, having an appropriate amount of places to add content is crucial. We use WordPress as our content management system which makes it simple for you to edit content on your static pages, as well as add fresh content via your blog. Our team creates high-quality content for your website that both users and Google will love.
CTAS THAT WILL HELP YOUR WEBSITE CONVERT
So you’ve gotten people to your website to see your beautiful photos and read your amazing content. Great! But now what? Are you funneling people to the right parts of your website?
All the best bed and breakfast websites are not just going to get large amounts of traffic, they’re going to turn that traffic into leads and bookings. This is why all of our bed and breakfast designs include great Calls to Action (CTAs) across your website to make sure people can “Book Now,” “Check Availability,” or “Make a Reservation.”
WEBSITE DESIGN PRICING
A website developer’s cost isn’t always front and center when you’re doing your research. In our case, though, we have our website design and development cost comparison below for you to see the benefits of our Software as a Service, better known as our Future Proof™ Platform.
As if that’s not enough, we aim to get every website that we publish launched in about 30 days. We know you need a new look quickly, and we want to make that desire a reality.
NEED SOME BED AND BREAKFAST WEBSITE DESIGN INSPIRATION?
We’ve helped countless innkeepers across the country present their properties in the best way possible with our innovative bed and breakfast website design expertise. Take a look below at several of our beautiful, responsive websites.
THE OLD WAILUKU INN AT ULUPONO – MAUI, HI
The Old Wailuku Inn at Ulupono is an award-winning, 10-room bed and breakfast in Maui that is an ideal spot for visitors looking to live like a local. Away from many tourists, you’ll feel right at home at the inn. The website
features excellent bed and breakfast photography from Unique Angles. There are four CTAs designed to get visitors to the most important pages on the site.
TOPSIDE INN – BOOTHBAY HARBOR, ME
Once we launched Topside Inn’s new website in early 2016, the innkeepers saw immediate increases in revenue. The new bed and breakfast website, with our integrated bed and breakfast marketing plan, helped increase both traffic and conversions. Either one of those increases is great, but when both are working together, you can see an 20% increase in total revenue!
REDFISH LAKE LODGE – STANLEY, ID
Jeff and Audra actually really liked their old website, but they were convinced that they needed Q4Launch’s Integrated Marketing. But when we explained their new website would be secure, mobile responsive and benefit from ongoing updates, they decided to make the change. They are so happy they did. The new website launched in June, 2017 and after only a few weeks they quickly started to see nice increases in website traffic!
MORE INTERESTED IN HOTEL, RESORT OR LODGE WEBSITE DESIGN?
We’re also experts in responsive resort and boutique hotel website design. Take a look at Ledges Hotel or Silver Birches – an exquisite lakefront resort – to see some of our other work, as well.
Ready to learn more?
Request a free website inspection with one of our bed and breakfast website design experts. We’ll review your current website for free and provide some in-depth feedback on how to increase traffic and conversions to your hotel website.