Homeowner Acquisition

for the Vacation Rental Industry

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Ready to Grow Your Vacation Rental Inventory?

Our team of digital marketing experts have a proven track record of success helping vacation rental managers grow their business. We utilize an integrated marketing approach to connect you to high LTV (lifetime value) homeowners. We’ll partner together to define your unique value proposition to the market, align on your ideal target homeowner, and create a curated marketing strategy to capture that audience.

Let’s explore some key focus areas necessary to help you hit your homeowner acquisition goals.

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The Keys to a Successful Homeowner Acquisition Program

With the pace of growth in the industry right now, companies that are winning are executing with urgency. If you’re not, your competitors will leave you behind. We know you're ready to grow and grow fast. Here's what to focus on to set your business up for success.

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Strategic Planning

What is your go-to-market strategy for acquiring new homes under your vacation rental management company? How can you accelerate your pace of growth? We help create and execute a plan to exceed your goals.

 

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Analytics & Reporting

We believe in making data driven decisions. We’ll create custom reports that review every aspect of your analytics. It’s imperative to understand what is driving success and what isn’t and pivot as necessary. We’ll review performance together monthly and work together to drive more qualified leads.

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Cross-Channel Coverage

Homeowners are in market across every marketing channel. Timing is vital to be in front of the right opportunity at the right moment. We utilize an integrated marketing approach to capture demand across every touch point and maintain consistency across your brand’s value proposition and message. The goal is simple: drive qualified homeowners to ultimately convert.

Stand Out from the Competition with a Custom Homeowner Acquisition Marketing Strategy

Custom Landing Page

Email Marketing, SEO, & PPC

Branded Brochure

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Highlight What Sets You Apart

Our homeowner acquisition website landing pages are custom every time so our customers stand out from the crowd! We start our process with an in depth interview to really understand your brand and value proposition and create a landing page that highlights the benefits of working with your company.

Drive Qualified Leads

Our landing pages are focused on driving the right homeowners for your target market. We’ll utilize calls to action, a lead form, testimonials, and your company highlights to drive conversion.

Increase Traffic

Drive more traffic to your website across multiple channels including email marketing, SEO, and Pay-Per-Click advertising.

Target High Converting Marketings

Create custom marketing strategies based on the audience. We'll utilize email segmentation, expert SEO measures, and highly targeted PPC campaigns to increase homeowner leads.

Custom Design

Work with our design team to create a printable brochure that highlights the benefits homeowners get when they partner with you.

Boots on the Ground

Grow your homeowner inventory with boots on the ground strategy. Use your local network to distribute your material and get in front of more homeowners.

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Future Proof® Platform

Our website platform evolves over time so your website stays up to date.

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New Every 3 Guarantee

Get a new website redesign every 3 years at no additional cost.

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Live in 45 Days!

We'll get your website designed, coded, and launched in 45 days.

Custom Designed Website

  • Upfront cost of $15,000+
  • Secure Web Hosting: $50/month
  • Booking Engine: $200+/month
  • Support & Maintenance: $150/hour
  • Technology Updates: Priced a la carte
  • 3-6 Month Build Time
  • Need to Redesign Every 3 Years: $15,000

Future Proof® Website

  • Setup Fee: $5,000, Monthly Fee: $500
  • Secure Web Hosting: Included
  • API Integrated Booking Engine: Included
  • Support & Maintenance: 1 hour/month: Included
  • Technology Updates: Included
  • Live in 45 Days
  • New Every 3 Guarantee: Included

A Fast, Beautiful Website that’s also Affordable?

Our Future Proof® Website Platform is built for rapid customization and deployment enabling us to deliver everything at a very affordable price. Our customers find their cost of ownership to be 67% less in the first year and 283% less over 5 years than our competitors!

Future Proof® Features

  • Blog Designed to Convert
  • Lazy Load for a Faster Website
  • Mobile First Design
  • Enhanced Rate Tables
  • Custom Landing Pages
  • Ability to Create Unlimited Pages
  • One Page Checkout
  • 404 Pages into Opportunity
  • Instant Quotes
  • Trackable Lead Generation Forms
  • Sticky Property Search & Booking Form
  • Custom Error Messages
  • Video Tours Integrated
  • Coupon Codes
  • Travel Insurance Opt In/Out
  • Search Results Sort
  • Favorites
  • MLS Integration Available
  • 0 Search Results Recommended Properties
  • Featured Properties Ads
  • Review Stars in Google Search
  • Integrated & Manual Guest Reviews
  • Management Response to Guest Reviews
  • Google Maps Integration
  • Nightly Rate Calendar (Optional)
  • Urgency Feature (Coming Soon)

Fully Integrates with

  • Barefoot Logo
  • vrm logo
  • mls logo

Add Homeowners to your Inventory Today!

If you’re ready to grow your business and increase homeowner acquisition for your VRM, we’re ready to help.
For more information on our vacation rental homeowner acquisition marketing solutions or custom website design services, get in touch today!