You have a lot on your plate as a vacation rental management company. Your everyday responsibilities include working with homeowners, fielding renters’ questions, ensuring each home is check-in ready, and more. When you’re juggling that much work, it can be easy to let your company’s marketing efforts fall to the wayside. Read on to discover five steps for getting your vacation rentals to stand out!
If you need help with your online presence, let Q4Launch know! We’re a trusted vacation rental marketing partner with more than 10 years of experience as marketers and web designers in the hospitality industry. Access our free Digital Marketing Tools to learn more about how our services can help your company succeed!
5 Steps for Getting Your Vacation Rentals to Stand Out
Below are our top five recommendations for getting your vacation rentals to stand out. In the time of COVID-19, it’s important to clearly promote your social distancing and cleanliness guidelines on your website.
1. A Beautiful Website
One big hurdle for many vacation rental management companies is eliminating bookings from online travel agencies (OTAs). Aside from having a strong online presence (more on that later!), a beautiful, user-friendly website is another must. At Q4Launch, our web design team can build a stand-out website for your company in as little as 45 days.
Learn more about our web design and management services!
2. Strong Online Presence
Having a strong online presence is the top way to get potential guests to land on your website. Q4Launch offers a host of services to achieve this goal, like search engine optimization (SEO), content creation and blogging, paid ads, SEM, and social media. With all these tools in your box, you’re sure to become the No. 1 search result for rentals in your area!
Learn more about our marketing services for the vacation rental industry!
3. Detailed Property Descriptions
Property descriptions matter more than you may think. Sure, potential guests can browse through photos, but that doesn’t always tell the entire story. In your property descriptions, be sure to note if/when the home was updated, what supplies the kitchen offers, what amenities are included, how close the home is to local attractions and other relevant information that complements the photos.
4. Professional Photography
Speaking of photos, professional photography is a must-have in your marketing toolkit! Professional home photographers know how to manipulate light, angles, and more to capture the true essence of your properties. This step is a big investment, but one that’s well worth it in the long haul!
5. Positive Guest Reviews
What’s the first place you go to learn more about a product or service you want to purchase? Most buyers look to guest reviews first before purchasing a product or service. The vacation rental industry is no different! Gather your guests’ journeys on your website using Q4Launch’s 5-Star Review App. With this app, you can request positive reviews with a simple text. It’s quick, easy, and effective!
Q4Launch Is Your Trusted Vacation Rental Marketing Partner
Whether you need one or all of these five services, Q4Launch can help! We offer website design, content marketing, social media, and more for our vacation rental management partners. Our goal is to help our customers get more direct bookings through these steps for getting your vacation rentals to stand out.
Get started today by browsing our vacation rental marketing services. We can’t wait to help you build a marketing strategy that works!