Plus, 6 ways to improve your blog titles and subject lines for email marketing today!

If there’s one thing we can all agree on, it’s this: blogging is hard! Getting started, and sticking with it, is often the most challenging part.

You’ve already:

• done your keyword research
• crafted a great blog that answers the questions your guests ask
• shared your work with the world in an email and online

You’ve taken the first big step, but face a pretty severe problem: no one’s reading your content.

Sound familiar?

If so, listen up! Creative blog titles for travel websites and subject lines for email marketing campaigns are critical to the success of your written work. You can boost your readership and attract more people to your website, and eventually to your property, with one small change. Your bed and breakfast marketing strategy will improve when you write better, more creative blog titles and subject lines. It’s as simple as that.

Do you want even more help crafting great subject lines and blog titles? If so, request a free 30-minute consultation with us! We can tell you more about this process, plus other great things you can do to strengthen your online presence today!

3 Reasons Why You Need to Use Creative Blog Titles for Travel

So, you’re probably thinking that we are coming on a little strong, but hear us out. A headline that garners a reader’s attention is more important than you think. We’ve all heard the saying, “Don’t judge a book by its cover.” But, in reality, we know first impressions matter. And, your headline is the first introduction potential readers have to your content, website, and your business. You need to captivate your audience from the beginning of your blog or email if you want them to hear what you have to say. 

1. Your Business Will Stand Out 

Take a second to think about how many emails you get in a day. Now, consider how many of them you actually open before hitting “delete.” The same goes for social media. When you scroll through your newsfeed, how many posts from businesses do you encounter? Just like you, your customers are bombarded with online content all day, every day.

If you want to be heard, you have to earn your readers’ attention from the moment they lay eyes on your work. You can stand out in an inbox full of emails when you create subject lines for your email marketing campaigns that are too good to ignore. And, creative blog titles that will entice your readers to know more. Strong headlines are the first step to capturing a reader’s attention. Craft good ones and your business will stand out and you will be heard.

2. More Readers Will Visit Your Website

Step one of successful bed and breakfast marketing campaigns is to get potential guests to open your emails or pause their absent-minded scroll long enough to notice you on social media.

Step two is getting these potential guests to be intrigued enough to visit your website.

The best way to do this is with creative blog titles that make potential readers want to know more.  Just like email subject lines can make or break who reads your email, blog titles can determine how many people visit your website to read your blog. You can captivate your audience and draw them to your website and ultimately to your property.

3. Research Shows Strong Headlines Matter

It isn’t just our instinct that tells us strong headlines matter. Studies show that the vast majority of people who encounter your blog, email, or webpage may not bother to read it if the headline or subject line isn’t enticing enough. In fact, one-third of your email recipients open an email based solely on the subject line.

A good, bad, or great headline can be the difference between content that gains some readership and content that goes viral. For example, one company found that minor changes to its headlines could garner 20% to 500% more traffic to a given piece of content. Basically, if your headline is not engaging, intriguing, and enticing in some way, it may not attract the readership that the content deserves.

Our Quick and Easy Tips for Improving Your Blog Titles and Email Subject Lines

Instead of wasting your time searching for “blog name inspiration” or the “best email marketing subject lines,” learn how to create these headlines yourself. You can dramatically improve your headlines by following these creative blog title and email marketing subject line tips:

1. Don’t Mislead Your Readers

Our first tip is plain and simple. If your article is about butterflies in your area, the headline should make mention of butterflies in your area. While you always want your headline to be interesting and engaging, you also want it to be relevant to the blog it accompanies. You never want to create click-bait headlines that captivate your reader, only to disappoint them later. Your headline should be intriguing, but always accurate, and give readers a preview of what they’ll be seeing on your website.

2. Use Emotional Words

Make sure you use a combination of words that elicit various emotions. Common words are necessary to make the headline readable. For example:

• about
• it
• buy
• can

But, be sure to use words that elicit an emotional or powerful response in a reader without a lot of context. Use your imagination and memory of words in advertising that led you to respond in a certain way in the past. Some examples include:

• epic
• treasure
• expert
• colossal
• best

3. Let Your Title Reflect Your Content

When you decide what type of content your blog post or email will contain, use that in the title. Will your blog or email include a list? A descriptive how-to? Is it meant to answer a common question guests ask you? You’ll have an easier time garnering traffic with a subject line that includes lists, how-tos, and questions. They work much better than generic titles. For example, which blog would you rather read: “Spend a Day Outdoors in Massachusetts” or “How to Spend a Day Outdoors in Massachusetts”

4. Accent Your Content with Great Photographs

One of the best ways to generate clicks is to include a captivating image with your blog. In fact, most people will take note of the image that accompanies your blog before they ever read your headline. On social media, all potential readers see is your image and title. Both of these things need to be appealing to readers to ensure that your blog or email message gets noticed and read.

5. Pay Attention to the Length

You should always consider the length of your headlines. Google displays the entirety of headlines that are between 50 and 60 characters. Tests reveal 55 characters is the ideal length for click-throughs to an article, webpage, or blog post. However, when it comes to email subject lines, you have fewer characters to work with, which makes your task even harder. You will have to be a little more clever when converting your blog title to an email subject line. When using a subject line in an email, only 20 characters will show up in a reader’s inbox, so try to get the keyword of your title in the first 20 characters.

6. Word Balance, Keywords, and Sentiment

Ensuring that your headline performs well and is SEO-optimal is, of course, important. There are three more things that you should keep in mind when writing your blog titles and subject lines:

• word balance
• keywords
• sentiment

Word Balance

The words you use can often be divided into these categories: common, uncommon, emotional, and power words. And, the best headlines have a proper balance of these types of words. When creating headlines, you must master your word balance and make sure to include those great emotional and power words!

Keywords and Sentiment

When creating headlines, make sure they include your keywords and convey the appropriate sentiment. Keywords are undoubtedly important to your headline success, because they ensure that your title contains the information people are looking for online. And for the sentiment, keep in mind that your headline should convey some emotion to your readers. Headlines that convey a positive emotion tend to perform the best. So, you will most likely be opting for uplifting, encouraging, happy sentiment!

You’ve Got This

If you are still a little unsure how to tackle writing your next blog title or email subject line, there are resources you can use online. CoSchedule Headline Analyzer and SEOPressor Blog Generator are two great resources for crafting the perfect blog titles.

If you’re wondering why a destination marketing firm like Q4Launch would be handing out free marketing tools. Or, why we’ve offered up so many insider tips and tricks in blog posts like this one, check out our Core Values. As an organization, we follow 12 core principles that guide every decision we make. In addition to others, these principles encourage every Q4Launch team member to:

• Share Knowledge
• Get Better Every Day
• Enhance Lives

At Q4Launch, we believe that sharing helpful information on our blog is one great way to live out our Core Values. We recognize that we have the power to help others by crafting easily accessible, informative content and providing it to readers like you.

With the proper tools and strategies, you will be creating subject lines and creative blog titles for travel in no time! Just keep at it until you find those award-winning word combinations. We guarantee you will have to try several different titles, but at the end, your future click-throughs will be worth it!

Do You Want More Help?

If you would like our help crafting some of the best subject lines and blog titles you’ve ever seen, feel free to reach out to request a free 30-minute consultation with us. We can tell you more about this process, how strong content can boost your website, and what you can do to strengthen your online presence!

---

Lauren Balmer | Customer Experience Manager
Learn More About Me and Q4Launch on LinkedIn today!