Bed and Breakfast Website Design: Secrets to Be the Best
The Internet has made a huge impact, whether your bed and breakfast business is five years or 25 years old. Now, a beautiful, high-converting website is integral to your bed and breakfast marketing strategy. The changes in bed and breakfast website design have definitely been some of the biggest shifts. As if that’s not enough, lodging websites went from being solely designed for desktops, to needing to be the best responsive websites.
Think about it, with so many changes to the bed and breakfast industry, how do small business owners keep up?
Continue reading, and we’ll answer a few key questions for you. One, you’ll learn what features you need to have the best bed and breakfast website design in the industry. Then, we’ll lay out our best web design packages that innkeepers all across the country are utilizing.
And if you’d like some pointers on how to improve your current bed and breakfast or hotel website design, request a free consultation with one of our bed and breakfast website design experts. We’ll review your current website and provide in-depth feedback on how to improve your hotel website design.
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WHAT MAKES GREAT BED AND BREAKFAST WEB DESIGN?
Look at a variety of bed and breakfast website templates or custom design options before making a choice. These are just a few important features to serve as a guide to decide on your final website product. Before we do any work on behalf of any of our customers, we review their current hospitality website design and get its performance to our standards. That way, our work in hospitality SEO, for example, is significantly more effective.
RESPONSIVE WEBSITES ARE THE BEST CHOICE
Did you know that desktop website traffic is a shrinking share of your website traffic? In a study of our customers, we found that in 2014:
- Desktop traffic made up 62.3% of all visits
- Mobile (20.3%) and tablet (17.5%) traffic combined to make up just more than 1/3 of website traffic
Through the first half of 2016:
- Desktop traffic only comprises 48.3% of all traffic
- Mobile traffic has increased to 39.0%
- Tablet traffic dropped to 12.7%.
So with 19% more website visitors seeing bed and breakfast websites, don’t you think it might be important to have a responsive website that provides the user a great experience? If you don’t have a website with a great mobile experience, half of your total visitors may leave unhappy.
USE OUTSTANDING PHOTOGRAPHY TO SHOWCASE YOUR PROPERTY
One of the biggest keys to a fantastic bed and breakfast website is fantastic bed and breakfast photography. To complement responsive web design, your photos will need to be high quality so they look great on everything from phones to large desktop monitors. The photos also give potential guests the best feel for the property. If the photos are old and pixelated, your website viewers will think your inn is uninviting.
CONTENT IS KING, SO MAKE SURE YOUR WEBSITE INCLUDES IT
Much of your bed and breakfast website marketing plan needs to revolve around having unbelievable content. As such, having an appropriate amount of places to add content is crucial. We would recommend a platform like WordPress which makes it simple for you to edit content on your static pages, as well as add fresh content via your blog.
Awesome content will provide a more enjoyable user experience as a website visitor peruses your property. As an added benefit, Google rewards great content on a more regular basis. You want to be showing up on the first page for keywords important to your bed and breakfast business, right?
CTAS THAT WILL HELP YOUR WEBSITE CONVERT
So you’ve gotten people to your website to see your beautiful photos and read your amazing content. Great! But now what? Are you funneling people to the right parts of your website?
All the best bed and breakfast websites are not just going to get traffic to your site. They are also designed to convert website visitors into leads and bookings. This is why great Calls to Action (CTAs) are so important. Some general CTAs that should show up repeatedly on your website are “Book Now,” “Check Availability,” or “Make a Reservation.”
You should also have some CTAs that direct people to other important pages on your website. For example, direct visitors to accommodations page or any lead generating pages on your site.
NEED SOME BED AND BREAKFAST WEBSITE DESIGN INSPIRATION?
We’ve helped countless innkeepers across the country present their properties in the best way possible with our innovative bed and breakfast website design expertise. Take a look below at several of our beautiful, responsive websites.
THE OLD WAILUKU INN AT ULUPONO – MAUI, HI
The Old Wailuku Inn at Ulupono is an award-winning, 10-room bed and breakfast in Maui that is an ideal spot for visitors looking to live like a local. Away from many tourists, you’ll feel right at home at the inn. The website features excellent bed and breakfast photography from Unique Angles. There are four CTAs designed to get visitors to the most important pages on the site.
TOPSIDE INN – BOOTHBAY HARBOR, ME
Once we launched Topside Inn’s new website in early 2016, the innkeepers saw immediate increases in revenue. The new bed and breakfast website, with our integrated bed and breakfast marketing plan, helped increase both traffic and conversions. Either one of those increases is great, but when both are working together, you can see an 20% increase in total revenue!
REDFISH LAKE LODGE – STANLEY, ID
Jeff and Audra actually really liked their old website, but they were convinced that they needed Q4Launch’s Integrated Marketing. But when we explained their new website would be secure, mobile responsive and benefit from ongoing updates, they decided to make the change. They are so happy they did. The new website launched in June, 2017 and after only a few weeks they quickly started to see nice increases in website traffic!
MORE INTERESTED IN RESORT OR HOTEL WEBSITE DESIGN?
We’re also experts in responsive resort and boutique hotel website design. Take a look at Ledges Hotel or Silver Birches – an exquisite lakefront resort – to see some of our other work, as well.
WEBSITE DESIGN PACKAGES & PRICING
A website developer’s cost isn’t always front and center when you’re doing your research. In our case, though, we have our website design and development costs listed below under several packages.
As if that’s not enough, we aim to get every website that we publish launched in about 30 days. We know you need a new look quickly, and we want to make that desire a reality.
Ready to learn more?
Request a free website design consultation with one of our bed and breakfast website design experts. We’ll review your current website for free and provide some in-depth feedback on how to increase traffic and conversions to your hotel website.