For vacation rental companies, growing your business seems simple: more properties equals more business. The reality of it isn’t so straightforward. Owning more properties comes with its own set of logistical requirements. If you don’t know how to properly manage or market your growing empire, you can easily end up spending more money than you take in. That’s why our guide to expanding your vacation rental properties outlines everything you need to grow your business both quickly and effectively.
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Guide to Expanding Your Vacation Rental Properties
Here are some practical things you can do to increase business and expand your vacation rental properties.
Use the Right Listing Sites
How do you get found by people that are looking to book vacations? Outside of paying for ads, OTAs are both one of the best tools and one of the biggest enemies that any vacation rental company has at their disposal. Striking a balance between OTA and direct bookings is crucial in generating the right level of business. Depending on what listing site you use, you may be hurting more than helping yourself. Before you decide, it’s important to understand where your business is in terms of growth and compare the pros and cons of each listing site. Find out if a Trip Advisor listing is worth the investment
Update Your Website
If your website isn’t user-friendly, potential guests will leave before you even have a chance to show off your beautiful properties. Design, user interface, and the SEO content on your website are all important things to consider. If you need help building a website that directs online traffic and attracts customers, our team has everything you need to get started.
Property Management
As you expand, it becomes more expensive and time-consuming to keep your properties in working order and equipped with up-to-date technology. Hiring a cleaning service, a reliable repair company, and making sure each property has everything that the modern traveler might need to feel comfortable is one of the most crucial aspects of running a successful vacation rental company.
Create the Perfect Experience For Your Guests
Your best source of business is from previous guests. If you want to build a loyal customer base, generate positive reviews, and get people talking about your company, you have to create a memorable experience for your guests. A few small things that you can do to elevate their experience include leaving a guide to the home in every property, leaving contact numbers for emergencies, or offering guides to all of the area’s best attractions.
Have a Marketing Plan
You may have been able to get by without a strong marketing strategy when you were operating with a few properties, but that isn’t going to fly as you expand your business. Reaching past and potential future customers with well-timed and well-planned marketing tactics are the only way to generate more business and expand your company. Learn more about email marketing, SEO content writing, and pap-per-click advertising from us!
If You Still Need Help Expanding Your Vacation Rental Properties
As you grow the number of vacation rentals under your umbrella, it becomes increasingly hard to run everything on your own. It’s nearly impossible to effectively run the day to day needs of your business while executing a marketing strategy that works or keeping up with the ever-evolving digital landscape. For all of your website and marketing needs, Q4 Launch is here to help. Our guide to expanding your vacation rental properties can only take you so far. If you still need help, our team is built to help build websites and content strategies that are proven to result in bookings and drive ROI. If you’re interested in taking your vacation rental business to the next level, don’t hesitate to reach out!