We launched our bed and breakfast marketing program, along with a new responsive bed and breakfast website design, for Stonecroft Country Inn in mid-May of 2015. To say that the first nine and a half months of the partnership have been successful would be a bit of an understatement. So instead of trying to eloquently phrase the success and not doing it justice, we’ll just let the numbers do the talking.
Below are traffic numbers from the day the site launched (May 19, 2015) through the end of February 2016. You’ll see numbers that span that entire time period, as well as numbers that showcase different segments of time. The reason we break this down is that the full marketing program, especially SEO and blogging, take about 3-6 months to take traction. You will see that after the first three months, the numbers are staggering!
Stonecroft Country Inn Traffic Increases (by percentage)
May 19, 2015 – Feb 29, 2016
- Total traffic is up 60.3%
- Up 77.9% from Aug 1, 2015 – Feb 29, 2016
- Organic traffic is up 82.8%
- Up 111.1% from Aug 1, 2015 – Feb 29, 2016
- 2,398 email visitors (roughly 252 visitors a month)
- Only had 373 visitors from email the same time last year
- 488 visits from FB (102 same time last year)
- 543 Likes as of May 14, 2015
- 1,436 Likes as of Feb 29, 2016, which is 164% growth in nine and a half months
Stonecroft Country Inn Revenue Increases (by percentage)
- 47.8% revenue increase from Aug 2015 – Feb 2016 (7 months in total)
- Oct 2015 saw a 114.4% revenue increase
- Nov 2015 saw a 158.4% revenue increase
- EACH of the last 7 months has seen an increase in revenue compared to the previous year
Comments from the Innkeepers
“With Google increasingly favoring mobile-friendly websites, we are much relieved we don’t have to worry about that part of the business, thanks to Q4Launch! It makes all the difference when you know someone is working on your marketing in the background while you are working on the front side!”
— Marcie Townsend | Stonecroft Country Inn | Innkeeper
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If you are interested in knowing more about how we achieved these results alongside Stonecroft Country Inn, feel free to click below and request a free consultation today!
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