Settlers Hospitality Group Selects Q4Launch as Digital Marketing Record of Agency for Their Hotels

May 18, 2018

MOUNT PLEASANT, S.C., April 30, 2018 Settlers Hospitality Group, proud owners of The Settlers Inn, Ledges Hotel, Silver Birches Resort, Hawley Silk Mill, Sayre Mansion, and Hotel Anthracite, choose Q4Launch to launch new Future Proof® websites for their properties. This partnership began in 2014 when Q4Launch was selected to manage digital marketing for the Settlers Group’s first two hotels: The Settlers Inn and Ledges Hotel in Hawley, PA. As Settlers Hospitality Group grew to include to 6 properties in Pennsylvania, so has its partnership with Q4Launch, which enhances the digital marketing experience for each of their premier properties.  

Settlers Hospitality Group

Most recently, Q4Launch began marketing for Hotel Anthracite, formerly The Carbondale Grand Hotel, in Carbondale, PA. The Settlers Group acquired the property this year and is holding a grand reopening this spring. Settlers Group also acquired the Sayre Mansion bed and breakfast in Bethlehem, PA, in 2017. It had already been a Q4Launch marketing customer since 2014.

“Each of our hotels has a unique story to tell, and Q4Launch expertly tells the story through website design, custom content, and data-driven marketing,” said Justin Genzlinger, CEO of Settlers Hospitality Group.  

“We are thrilled to grow and thrive with Settlers Hospitality Group,” said Q4Launch founder Matt Bare. “It’s our great honor to capture the distinct uniqueness of each hotel while maintaining a cohesive Settlers Hospitality brand feel.”

About Q4Launch

Q4Launch is a digital marketing partner for 100+ hotels, bed and breakfasts, small resorts and vacation rental companies. Q4Launch’s success and impact on the hospitality industry were recognized last summer when the company was named to Inc. Magazine’s annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. It ranked as the No. 1 fastest growing marketing agency in the travel industry and ranked number 940 amongst all industries.

Q4Launch is committed to growing its customers’ businesses by increasing website traffic, designing websites that convert to bookings, and implementing online marketing strategies they develop. They focus exclusively on the hospitality industry and have a deep understanding of the traveler’s journey. Its website products and integrated marketing strategies deliver strong results year after year.

When asked, “What was the biggest driver of Q4Launch’s success?” Bare said: “Hands down, it’s the way we take care of our customers. That may sound simple, but it’s something that can suffer from the kind of growth we’ve created. We have an intense focus on creating a culture of caring for all of our stakeholders. Hiring great people and caring for them like family is critical as we continue to deliver on our mission.”

About Settlers Hospitality Group

Based in Pennsylvania near the Pocono Mountains, Settlers Hospitality Group is a collection of hotels and restaurants. Three of their properties are honored with the distinction of being on the Select Registry list. Select Registry has cultivated a network of properties that offer outstanding accommodations and one-of-a-kind experiences. Additionally, three of their properties are proud members of Historic Hotels of America. This distinction recognizes their properties as historic hotels that have faithfully maintained their authenticity, sense of place, and architectural integrity. Their mission is to provide a memorable, pleasant and unique lodging, dining and/or life experience by exceeding expectations for every guest. Their properties embrace their passion for combining hospitality with historic preservation. Each property has a unique historical story to tell.  

About the Settlers Hospitality Group Properties

The Settlers Inn, built in 1927, stands as a fine example of English Arts and Crafts design. Native blue stone and chestnut woods are the foundation of the inn’s structure. It was built shortly after Lake Wallenpaupack, a man-made lake with a 52-mile shoreline, was created in 1925.

Hawley Silk Mill was constructed in 1880. As the name would imply, it was once a silk mill, and today serves as a lifestyle center complete with shops, a market, gallery, fitness center, and bakery.

Silver Birches Resort is a collection of buildings, anchored by a farmhouse dating back to the 1920s. It was once a vintage lakeside resort and recent renovations honor that history while still creating a luxurious experience for guests.

Ledges Hotel is nestled in the Pocono Mountains and was built in 1890. This Federal-style structure was originally built for the John S. O’Connor Glass Factory.

Sayre Mansion is a Gothic Revival-style mansion, constructed in the 1850s. It was the first house built in the wealthy neighborhood called Fountain Hill and was home to one of the community’s most distinguished men, Robert Heysham Sayre. He was the chief engineer for the Lehigh Valley Railroad, and the Sayre Mansion still honors its ties back to the railroad.

Hotel Anthracite has a coal mining and cultural heritage. The ambiance of the hotel transports guests with a peek into the past of Carbondale while providing all the comforts of modern amenities.

“Each of our hotels has a unique story to tell, and Q4Launch expertly tells the story through website design, custom content, and data-driven marketing” – Justin Genzlinger, CEO of Settlers Hospitality Group

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If you would like more information on this topic, please contact Ann Marie Houlihan, Q4Launch, at 843-647-8101 or annmarie@q4launch.com.