If you’re trying to market a product or service, there are two services you should be aware of; LivingSocial and Groupon. Before we get into the details of each, here’s a quick statistic for you: LivingSocial once performed a Fandango ticket sale that sold 771,454 deals at $9/each. That’s $6,943,086 in movie tickets in 24 hours! Do we have your attention now? However, what does LivingSocial really cost you and your business?
LivingSocial allows businesses to offer deals to the LivingSocial subscriber database. Everyday, LivingSocial sends an email to their subscribers highlighting a different deal. Subscribers in Charleston are only sent deals in Charleston. The result is not only sales as you saw from the example above, but free marketing! After making a purchase, subscribers are then encouraged to use social media like Facebook and Twitter to share the deal they just purchased with others, enabling the offer to quickly spread via word of mouth.
One requirement is that your deal saves customers at least 50%. For example, on January 24, Cinebarre offered a $30 voucher for food for the price of $15, and 1,795 of these vouchers were purchased! If you’re interested in featuring your business on LivingSocial, you can do that here.
Groupon has 37,000,000 subscribers and 41,000,000 Groupons bought to date. It works the same way LivingSocial works. Every day, local subscribers are sent local deals at a huge discount. If you’re interested in hearing success stories or testimonials for Groupon, you can check that out here. If you’re sold and want to feature your business on Groupon, click here.
So how much does it cost to get your business featured on LivingSocial or Groupon? NOTHING. Seriously. It costs you nothing. They make their money by keeping a percentage of the purchase price of your deal. That means they only win when you win. Both of these companies offer a way for you to acquire first time customers, but the benefits don’t stop there. The word of mouth advertising and free social media marketing are also huge advantages. Check out these websites today to determine if Living Social or Groupon can benefit you and your company.