At Q4Launch, we love to share stories of success. Whether it be the personal success of one of our own team members in a staff meeting, or the success of one of our loyal customers, we are always excited to spread the news.
Today is no different, as we have some exciting news to share about one of our newest customers – Davidson Village Inn. In our first month of implementing our integrated bed and breakfast marketing strategy for Davidson Village Inn, we were able to increase the year-over-year website traffic in August more than 130%. That percentage was largely helped by driving 1,064 visitors to the website through two successful email marketing campaigns and increasing organic search traffic more than 91%.
As part of our desire to share success, we reached out to Gordon Clark – the owner of Davidson Village Inn – and let him in on the great news. We also asked a few questions to see how things were going on his side of the relationship, and Gordon has given us permission to share his answers below. Enjoy Gordon’s take on his first few months working with Q4Launch.
Q&A With Gordon Clark
1. What are some of the main reasons you decided to partner with Q4Launch?
“The number one reason for us was perceived value. We thought Q4Launch offered a complete basket of services for a total price that stacked up well to other established firms. Second, we liked the idea of getting things up and running in 30 days. It was a push to get it all done in time, but we were really ready to jump in and hit the ground running. Third, at the PAII conference we spoke with (Q4Launch founder) Matt (Bare) and the other members of the Q4 team, and we came away feeling like it was a good match for us. Plus, our focus was on growing revenues, and that seemed to be the top priority of Q4’s strategy.”
2. As you’ve been working with the Q4Launch team, are there any areas in which you’ve been particularly impressed?
“The staff has been very professional and easy to work with. They kept us on task during the 30-day startup process, and we’re very happy with the new website, vacation guide, and social media content. Beth and the rest of the team have been very helpful. This was a big step up for us, and I have been impressed with how each member of the Q4 team has been able to answer our questions and has helped guide us through the process.”
3. When you see that more than 1,000 people visited your website in August as a result of email campaigns, how much excitement does that generate for you?
“That was a big boost, and we’re really looking forward to seeing how this increased traffic results in more bookings. We’ve seen a lot of additional activity, not just on our website, but on our Facebook page as well.”
4. What were some of the strategies you used prior to working with Q4Launch to build your email list?
“I’ll have to credit the reservations software we use. Almost every customer receives an email confirmation of their reservation so we’ve captured a lot of emails over the years. That’s one of the reasons we went with Q4 – they had all the marketing pieces we were looking for, including an email marketing campaign.
5. Are there any other comments you’d like to add about the initial phase of your working relationship with Q4Launch?
“We’re excited about our new partnership with Q4, and we look forward to seeing how all these efforts start impacting our revenues in the months to come.”
If you’d like to hear more about Q4Launch’s integrated marketing approach, request a 30-minute conversation with a member of our team!