Chatham Gables Inn is one of the nearly 400 Select Registry Distinguished Inns of North America. But in a high-competition area like Cape Cod in Massachusetts, Andrea Smith, innkeeper at Chatham Gables Inn, wanted to create the best impression of her beautiful Cape Cod bed and breakfast online.
Chatham Gables Inn in Chatham, MA, is a historic sea captain’s manse built in 1839. After a complete restoration of the inn in 2010, guests from all over the world come to enjoy these well-appointed Cape Cod accommodations. With so much to do around the inn, the staff of Chatham Gables Inn soon felt overwhelmed and realized they needed a professional marketing partner. This is when Q4Launch came into the picture! The innkeepers at Chatham Gables Inn attended a Select Registry district meeting during which our CEO, Matt Bare, presented an informative seminar about marketing. Once they saw a preview of our carefully designed marketing plans and strategies, the innkeepers of Chatham Gables Inn booked our services on the spot.
Why Was Chatham Gables Inn Sold on Q4Launch?
“Our relationship started blossoming immediately with a great increase in percentages all around,” said Chatham Gables’ innkeeper Andrea Smith. “Our phones were ringing more often in the early weeks and months for 2014 in comparison to 2013. We have had much more traffic from European countries in 2014, as well.”
So what increases is Andrea referring to? The following are just a few key performance indicators with data collected from the first few months of our partnership.
- Increased traffic to Chatham Gables Inn website by 26%
- Increased social media following by 33%
- Added 99 leads from potential guests visiting the Chatham area (20 of which booked)
- Increased bookings by $25,458
- Delivered a 420% Return on Investment
“In addition to the key indicator numbers, I would recommend Q4Launch to other innkeepers because Q4 stands by their word in producing all that was promised at the time of agreement,” said Andrea. “It is awesome to have a team of positive, creative, kind, and computer and number savvy professionals on our side available to answer any questions and to do everything possible to enlarge our success.”
The improvements that Chatham Gables saw in just the first few months after joining forces with Q4Launch is a direct result of our integrated, content-based bed and breakfast marketing strategy. We aim to increase bookings using tools such as email marketing, search engine optimization, responsive web design, social media, and keyword-focused blogging.
How Has Bed and Breakfast Marketing Performed for Chatham Gables Inn over Time?
As our partnership has progressed, we’ve been able to build a strong bond as well as provide the inn with the latest marketing tools and techniques. Recently, we created a new bed and breakfast website design for Chatham Gables Inn to further enhance their online presence, which yielded outstanding results.
“When Q4 reached out to us regarding launching a new and exciting website (not that our original website was not exciting), we were thrilled with the idea, knowing with Q4’s savvy and results-driven team, we would have one of the very BEST websites in the Inn-dustry! Well, sure enough, not only are we over-the-top happy with the end result, we are in awe of just how very beautiful, user-friendly and professional our new site is!”
Thanks to the continued hard work of both Chatham Gables Inn and Q4Launch, we have seen stellar results over the past 2 years, which is remarkable in the bed and breakfast industry. Chatham Gables Inn reviews have been generous and glowing, while their key performance indicators have steadily continued to climb. From January 2015 to July 2016, we have noticed these results:
- Increased traffic to Chatham Gables Inn website by 12%
- Increased Organic Search traffic by 42%
- Increased Direct traffic by 13%
- Increased blog traffic by 120%
- Increased online reservations by 20%
We have greatly enjoyed getting to know Andrea and others at Chatham Gables Inn in Chatham, MA. All of us are excited to see what the future holds for our partnership.
“With no hesitation, the best part about working with Q4Launch has been Matt, Beth, and the entire team that makes Q4 so successful. No challenge is too large for them, and their kindness all around is what sets them apart from most businesses. We would recommend this company to every innkeeper,” commented Andrea.
To learn more about the Chatham Gables Inn customer experience and our integrated bed and breakfast marketing strategy that provides proven results for bed and breakfasts, boutique hotels, and vacation rentals, you can schedule a free, 30-minute bed and breakfast marketing strategy plan with Q4Launch founder Matt Bare.
P.S. Read on to learn about our partnership with another Select Registry member – Glen-Ella Springs Inn in Clarkesville, GA.