Google has been experimenting with a new search results design for the hotel industry for several months, and the feature has finally been released. Google’s New Search Design Affects Hotels, Bed and Breakfasts, and Vacation Rental Companies Now, when you search for hotels, bed and breakfasts, or vacation rentals in a specific area, listings will … Continued
For more information, contact: Ann Marie Houlihan, Director of Marketing, Q4Launch 843-647-8101 / annmarie@q4launch.com MOUNT PLEASANT, SC, August 15, 2018: Today, Inc. Magazine named Q4Launch to its annual Inc. 5000 list for the second year in a row. This is the most prestigious ranking of the nation’s fastest-growing private companies and Q4Launch ranked … Continued
Hotel lead generation can make or break your property’s annual revenue targets. While most companies see the hotel sales team as responsible for hitting sales targets, the marketing team has a significant part to play. How? By generating the quality leads that sales needs to hit revenue goals. Far too often, … Continued
The only constant is change- and it’s accelerating all the time! In today’s increasingly complex internet landscape it’s more important than ever to have a digital marketing and website design agency you can trust and rely on. After careful consideration and consulting with several experts in Europe’s new laws governing the collection, processing and transfer … Continued
What is ADR in the hospitality industry? Does that mean anything to you? ADR stands for average daily rate. It’s the average rental income of a paid and occupied room during a specific time period. But how do you calculate ADR? How do you use it as a tool in your business? … Continued
When was the last time you searched Google for a last-minute hotel deal or planned a family getaway to the beach? Chances are, you’ve noticed an increasing number of ads demanding your attention, and these aren’t slowing down anytime soon. For those of us in the hospitality industry, this means managing PPC for hotels has become … Continued
How do you help someone who’s never stepped foot on your property better understand you and your business? That’s the challenge regularly presented to boutique hotels when planning their website design and layout. Marriott and Hilton don’t need to introduce themselves to people who stumble upon their site, but, as a small, independent, or family-run … Continued
Q4Launch helps bed and breakfasts, hotels, and vacation rental companies across the country achieve success and meet their business goals. By executing high-quality digital marketing, website design, and content creation, our clients yield exciting and profitable results. We’d like to share one of those success stories regarding two wonderful sister properties, El Farolito and Four … Continued
What is yield management? Learning about this is not exactly hospitality 101. But understanding this tool to be able to effectively include it in your arsenal for achieving revenue goals makes this article so important. Read on to learn not only what yield management is, but a few strategies to implement today. We’ll even give … Continued
Vacation rental property managers make a commitment to book properties for their owners. They achieve this through marketing which can encompass many things. Here, we’ll take a deep dive into understanding VRBO, an OTA (online travel agency). It’s important to know that VRBO is owned by HomeAway which was recently purchased by Expedia. As you … Continued
