How Google’s New Search Design Will Shake Up the Hotel Industry

Google has been experimenting with a new search results design for the hotel industry for several months, and the feature has finally been released. Google’s New Search Design Affects Hotels, Bed and Breakfasts, and Vacation Rental Companies Now, when you search for hotels, bed and breakfasts, or vacation rentals in a specific area, listings will … Continued

Q4Launch Named to Inc. 5000 List for Second Year in a Row

  For more information, contact: Ann Marie Houlihan, Director of Marketing, Q4Launch 843-647-8101 / annmarie@q4launch.com   MOUNT PLEASANT, SC, August 15, 2018: Today, Inc. Magazine named Q4Launch to its annual Inc. 5000 list for the second year in a row. This is the most prestigious ranking of the nation’s fastest-growing private companies and Q4Launch ranked … Continued

sales and marketing team discussing how to generate hotel sales leads

How to Generate Hotel Sales Leads: An Easy Plan

Hotel lead generation can make or break your property’s annual revenue targets.   While most companies see the hotel sales team as responsible for hitting sales targets, the marketing team has a significant part to play.   How?   By generating the quality leads that sales needs to hit revenue goals.   Far too often, … Continued

GDPR Compliance

Q4Launch Response to Google Analytics Data Settings and GDPR

The only constant is change- and it’s accelerating all the time! In today’s increasingly complex internet landscape it’s more important than ever to have a digital marketing and website design agency you can trust and rely on. After careful consideration and consulting with several experts in Europe’s new laws governing the collection, processing and transfer … Continued

What is ADR in the Hospitality Industry? Plus, How to Use it

What is ADR in the hospitality industry?   Does that mean anything to you?   ADR stands for average daily rate. It’s the average rental income of a paid and occupied room during a specific time period.   But how do you calculate ADR? How do you use it as a tool in your business? … Continued

ppc for hotels

Your Guide to Understanding PPC for Hotels and the Hospitality Industry in 2018

When was the last time you searched Google for a last-minute hotel deal or planned a family getaway to the beach? Chances are, you’ve noticed an increasing number of ads demanding your attention, and these aren’t slowing down anytime soon. For those of us in the hospitality industry, this means managing PPC for hotels has become … Continued

Boutique hotel website design inspiration on a computer

The 2018 Boutique Hotel Website Design Inspiration You Need to See

How do you help someone who’s never stepped foot on your property better understand you and your business? That’s the challenge regularly presented to boutique hotels when planning their website design and layout. Marriott and Hilton don’t need to introduce themselves to people who stumble upon their site, but, as a small, independent, or family-run … Continued

How Q4Launch Helps Two Sante Fe Sister Properties Achieve Success

Q4Launch helps bed and breakfasts, hotels, and vacation rental companies across the country achieve success and meet their business goals. By executing high-quality digital marketing, website design, and content creation, our clients yield exciting and profitable results. We’d like to share one of those success stories regarding two wonderful sister properties, El Farolito and Four … Continued

luxury pool with a great view at a hotel or vacation rental to help understand what is yield management

What is Yield Management? How to Make More Money and Work Less

What is yield management? Learning about this is not exactly hospitality 101. But understanding this tool to be able to effectively include it in your arsenal for achieving revenue goals makes this article so important. Read on to learn not only what yield management is, but a few strategies to implement today. We’ll even give … Continued

VRBO Property Listings, Pricing, Fees and What You Need To Know

Vacation rental property managers make a commitment to book properties for their owners. They achieve this through marketing which can encompass many things. Here, we’ll take a deep dive into understanding VRBO, an OTA (online travel agency). It’s important to know that VRBO is owned by HomeAway which was recently purchased by Expedia. As you … Continued