ppc for hotels

Your Guide to Understanding PPC for Hotels and the Hospitality Industry in 2018

When was the last time you searched Google for a last-minute hotel deal or planned a family getaway to the beach? Chances are, you’ve noticed an increasing number of ads demanding your attention, and these aren’t slowing down anytime soon. For those of us in the hospitality industry, this means managing PPC for hotels has become … Continued

Boutique hotel website design inspiration on a computer

The 2018 Boutique Hotel Website Design Inspiration You Need to See

How do you help someone who’s never stepped foot on your property better understand you and your business? That’s the challenge regularly presented to boutique hotels when planning their website design and layout. Marriott and Hilton don’t need to introduce themselves to people who stumble upon their site, but, as a small, independent, or family-run … Continued

How Q4Launch Helps Two Sante Fe Sister Properties Achieve Success

Q4Launch helps bed and breakfasts, hotels, and vacation rental companies across the country achieve success and meet their business goals. By executing high-quality digital marketing, website design, and content creation, our clients yield exciting and profitable results. We’d like to share one of those success stories regarding two wonderful sister properties, El Farolito and Four … Continued

luxury pool with a great view at a hotel or vacation rental to help understand what is yield management

What is Yield Management? How to Make More Money and Work Less

What is yield management? Learning about this is not exactly hospitality 101. But understanding this tool to be able to effectively include it in your arsenal for achieving revenue goals makes this article so important.   Read on to learn not only what yield management is, but a few strategies to implement today. We’ll even … Continued

VRBO Property Listings, Pricing, Fees and What You Need To Know

Vacation rental property managers make a commitment to book properties for their owners. They achieve this through marketing which can encompass many things. Here, we’ll take a deep dive into understanding VRBO, an OTA (online travel agency). It’s important to know that VRBO is owned by HomeAway which was recently purchased by Expedia. As you … Continued

Select Registry Names Q4Launch as Digital Marketing Agency of Record

For more information, contact: Ann Marie Houlihan, Director of Marketing, Q4Launch 843-647-8101 / annmarie@q4launch.com   Select Registry Names Q4Launch as Digital Marketing Agency of Record   MOUNT PLEASANT, SC, Dec. 14, 2017 – Select Registry, a collection of more than 300 independent, boutique lodging properties in the U.S., Canada, and Europe, has chosen Q4Launch as … Continued

How Shoreline OBX Made My Outer Banks Vacation Even Better!

My name is Emily and I am a Team Lead Customer Experience Manager (CEM) for Q4Launch. My job here is to provide an awesome marketing strategy for our customers and while acting as the main point of contact to share ideas and success stories from our marketing plan. Working in the travel industry has always … Continued

the ever-changing hospitality marketing industry needs a definitive hospitality seo guide. you're welcome.

7 Little Changes That’ll Make a Big Impact on Your Hospitality SEO

Hospitality professionals looking for the most bang for their buck need to focus on hospitality SEO.   I have worked both in the hospitality industry and hospitality marketing for years. And dabbling in various channels has demonstrated return both in money as well as time spent versus time receiving benefits.   The biggest problem is … Continued

How Shoreline OBX Increased Organic Traffic by 110%

When Shoreline OBX noticed a decrease in website conversions, the company knew they needed to make a change in their marketing. That’s why they partnered with Q4Launch and invested in an integrated approach to hospitality marketing that includes hospitality SEO, email marketing, blogging, and social media. As that relationship evolved, Shoreline learned their abandonment rate … Continued