When was the last time you searched Google for a last-minute hotel deal or planned a family getaway to the beach? Chances are, you’ve noticed an increasing number of ads demanding your attention, and these aren’t slowing down anytime soon. For those of us in the hospitality industry, this means managing PPC for hotels has become … Continued
How do you help someone who’s never stepped foot on your property better understand you and your business? That’s the challenge regularly presented to boutique hotels when planning their website design and layout. Marriott and Hilton don’t need to introduce themselves to people who stumble upon their site, but, as a small, independent, or family-run … Continued
Q4Launch helps bed and breakfasts, hotels, and vacation rental companies across the country achieve success and meet their business goals. By executing high-quality digital marketing, website design, and content creation, our clients yield exciting and profitable results. We’d like to share one of those success stories regarding two wonderful sister properties, El Farolito and Four … Continued
What is yield management? Learning about this is not exactly hospitality 101. But understanding this tool to be able to effectively include it in your arsenal for achieving revenue goals makes this article so important. Read on to learn not only what yield management is, but a few strategies to implement today. We’ll even … Continued
Vacation rental property managers make a commitment to book properties for their owners. They achieve this through marketing which can encompass many things. Here, we’ll take a deep dive into understanding VRBO, an OTA (online travel agency). It’s important to know that VRBO is owned by HomeAway which was recently purchased by Expedia. As you … Continued
For more information, contact: Ann Marie Houlihan, Director of Marketing, Q4Launch 843-647-8101 / annmarie@q4launch.com Select Registry Names Q4Launch as Digital Marketing Agency of Record MOUNT PLEASANT, SC, Dec. 14, 2017 – Select Registry, a collection of more than 300 independent, boutique lodging properties in the U.S., Canada, and Europe, has chosen Q4Launch as … Continued
If you have never had the pleasure of flying into Portland, Maine, add it to your list of must-have travel experiences. Not every place can say that the arrival into the airport is beautiful, but in Portland, that’s exactly what you’ll find. The sight of white-capped waves crashing against the rocky shoreline coupled with lush … Continued
My name is Emily and I am a Team Lead Customer Experience Manager (CEM) for Q4Launch. My job here is to provide an awesome marketing strategy for our customers and while acting as the main point of contact to share ideas and success stories from our marketing plan. Working in the travel industry has always … Continued
Hospitality professionals looking for the most bang for their buck need to focus on hospitality SEO. I have worked both in the hospitality industry and hospitality marketing for years. And dabbling in various channels has demonstrated return both in money as well as time spent versus time receiving benefits. The biggest problem is … Continued
When Shoreline OBX noticed a decrease in website conversions, the company knew they needed to make a change in their marketing. That’s why they partnered with Q4Launch and invested in an integrated approach to hospitality marketing that includes hospitality SEO, email marketing, blogging, and social media. As that relationship evolved, Shoreline learned their abandonment rate … Continued
