Word Hotel written in search bar on virtual screen.

How to Improve Your Google Search Ranking

There are plenty of ways to improve your Google search ranking. However, one of the best places to start is by increasing your E-A-T, also known as expertise, authoritativeness, and trustworthiness. With just a few changes, you’ll begin ranking higher for the keywords you’re targeting in no time! This may leave you wondering why you … Continued

TripAdvisor Business Listing Worth It

Is a TripAdvisor Business Listing Worth the Investment?

The marketing manager of a hotel found himself surrounded by piles of paper one day as he conducted a thorough investigation of his hotel’s finances. He had inherited a marketing budget and expenses but was stressed and frustrated. What opportunities were there for him to improve? In particular, was he wasting money on a TripAdvisor … Continued

Landing airplane. Landscape with white passenger airplane is flying in the blue sky with multicolored clouds at sunset. Travel background. Passenger airliner. Business trip. Commercial aircraft


Although they may seem like an uncommon audience, business travelers can actually be the bread and butter of your business if targeted the right way. Many hospitality professionals feel that marketing to business travelers is simply a matter of identifying them as a potential audience. But, if you really want to reign them in, you … Continued

Sunset with the words Book Direct

Book Direct Day: How Can You Drive More Bookings?

Leisure and business travelers all benefit from booking directly through your hotel website and they need to know it! There is a misconception that using an OTA is the best way to book a vacation, and Book Direct Day, February 6, 2019, is a great time to educate travelers about the real facts. Below are … Continued

How to find the best Hotel Booking Engine

What to Look for in a Hotel Booking Engine

It’s no exaggeration to say that choosing a hotel booking engine is one of the most important decisions that you can make for your business. Yet we often see hotels and bed and breakfasts settle for free software that isn’t going to help you grow your business. A booking engine is more than just a … Continued

How Airbnb Works for Hosts

Everything You Need to Know About How Airbnb Works for Hosts

Are you currently taking advantage of Airbnb? Have you considered it? Are you unsure about what it even is? Since its beginnings in 2008, Airbnb has made huge strides in the travel industry. Believe it or not, it might be something you decide to add to your marketing strategy. Learn all about how Airbnb works … Continued

What is the Guest Life Cycle in Hotels?

What is the guest life cycle in hotels?   Basically, the guest life cycle is the various stages guests move through in the life of their relationship with a lodging establishment. While it’s typically ascribed to hotels, the concept and its practical uses apply to everyone: Hotels Vacation rental companies Bed and breakfasts   If … Continued

hotel reputation management

Hotel Reputation Management and What You Need to Know

“It takes 20 years to build reputation and five minutes to ruin it.” Warren Buffett. Imagine yourself as a potential guest. You need a place to stay. In fact, you’d like a great place to stay. So you do a search on Google to find the perfect accommodations. You find some results that look pretty … Continued