How to find the best Hotel Booking Engine

What to Look for in a Hotel Booking Engine

It’s no exaggeration to say that choosing a hotel booking engine is one of the most important decisions that you can make for your business. Yet we often see hotels and bed and breakfasts settle for free software that isn’t going to help you grow your business. A booking engine is more than just a … Continued

How Airbnb Works for Hosts

Everything You Need to Know About How Airbnb Works for Hosts

Are you currently taking advantage of Airbnb? Have you considered it? Are you unsure about what it even is? Since its beginnings in 2008, Airbnb has made huge strides in the travel industry. Believe it or not, it might be something you decide to add to your marketing strategy. Learn all about how Airbnb works … Continued

What is the Guest Life Cycle in Hotels?

What is the guest life cycle in hotels?   Basically, the guest life cycle is the various stages guests move through in the life of their relationship with a lodging establishment. While it’s typically ascribed to hotels, the concept and its practical uses apply to everyone: Hotels Vacation rental companies Bed and breakfasts   If … Continued

hotel reputation management

Hotel Reputation Management and What You Need to Know

“It takes 20 years to build reputation and five minutes to ruin it.” Warren Buffett. Imagine yourself as a potential guest. You need a place to stay. In fact, you’d like a great place to stay. So you do a search on Google to find the perfect accommodations. You find some results that look pretty … Continued

luxury pool with a great view at a hotel or vacation rental to help understand what is yield management

What is Yield Management? How to Make More Money and Work Less

What is yield management? Learning about this is not exactly hospitality 101. But understanding this tool to be able to effectively include it in your arsenal for achieving revenue goals makes this article so important. Read on to learn not only what yield management is, but a few strategies to implement today. We’ll even give … Continued

TripAdvisor Business Listing Worth It

Is a TripAdvisor Business Listing Worth It?

The marketing manager of a hotel found himself surrounded by piles of paper one day as he conducted a thorough investigation of his hotel finances. He had inherited a marketing budget and expenses, but was stressed and frustrated. What opportunities were there for him to improve? In particular, was he wasting money on a TripAdvisor … Continued