woman getting on plane. destination marketing

Everything You Need to Know About Destination Marketing

As the owner of a bed & breakfast, boutique hotel, or vacation rental, it’s crucial that you understand what destination marketing is. Consider how you can incorporate selling your location into your overall marketing strategy. Destination marketing serves as an action plan to promote your area and make you the local expert. It’s imperative that … Continued

What is the Guest Life Cycle in Hotels?

What is the guest life cycle in hotels?   Basically, the guest life cycle is the various stages guests move through in the life of their relationship with a lodging establishment. While it’s typically ascribed to hotels, the concept and its practical uses apply to everyone: Hotels Vacation rental companies Bed and breakfasts   If … Continued

Person researching SEO copywriting tips for hotels

3 of the Best SEO Copywriting Tips for Hotels

As a business owner in 2018, you probably know that blogging is extremely important. Adding fresh content to your website drives traffic, and, if done well, turns readers into paying customers. But how exactly do you craft a great blog? Let’s take a look at some SEO copywriting tips and tricks of the trade. SEO … Continued

Pilgrim's Inn in Deer Isle, Maine

How to Achieve Success with Q4Launch Like Pilgrim’s Inn in Deer Isle, Maine

At Q4Launch, it is our goal to help bed and breakfasts, hotels, and vacation rental companies achieve success. With a digital marketing strategy that revolves around high-quality content, outstanding websites, expert email campaigns, and social media, our clients see results. Over the years, Pilgrim’s Inn in Deer Isle, Maine, has achieved their goals with the … Continued

Changes Are Coming: How to Survive the Latest Facebook Update

Facebook is a part of our daily lives. As consumers, we use it to see what’s happening with friends, family, and businesses or organizations we like and respect. As marketers and business owners, we use Facebook to engage with our loyal fans and potential customers. We use it to deliver informative and entertaining blogs, post … Continued

mobile phone showing an email marketing campaign from a hotel, vacation rental company, or bed and breakfast

How to Use Email Marketing for Hotels, Vacation Rentals, and B&Bs

You know what I’m tired of hearing? Hospitality professionals cringing at the thought of email marketing.   It doesn’t matter if it’s email marketing for hotels, vacation rentals, or bed and breakfasts.   There are a lot of negative perceptions of email marketing and its effectiveness.   The first issue people bring up is how … Continued

Make the best choice between Buuteeq and Q4Launch when planning your digital marketing

BookingSuite Websites Reviews: What You Need to Know

With so many changes affecting the hotel and bed & breakfast industry, it’s hard to not feel overwhelmed. One of the best solutions for this problem is to keep a pulse on the travel industry and plan accordingly.   Following BookingSuite websites and their development since the company’s purchase by Priceline has been a lesson … Continued

1 New Way to Get the Most Out of Your Google Local Hotel Listings

I think we can all agree that how your business is displayed on Google is important. That’s especially true in the travel industry. In fact, we see about 40% of our customers traffic comes from Google Organic search, more than any other source. As of last week a mobile display change is going to put … Continued

Why the Inns of Ocean Grove Is a Satisfied Q4Launch Customer

Located in the quaint Victorian town of Ocean Grove, New Jersey, The Ocean Plaza Hotel and The Ocean View Inn provide the perfect setting for family vacations, romantic getaways, and more. Both properties are a block from the Atlantic Ocean and offer gracious service and warm hospitality. But in a high-competition area like the Jersey … Continued