Why The Old Wailuku Inn Is One of the Most Successful B&Bs on Maui

April 11, 2018

Old Wailuku Inn ExteriorAre you looking for an agency that can solve your marketing woes? You’ve come to the right place. Q4Launch helps bed and breakfasts, boutique hotels, and vacation rental companies achieve success using an integrated marketing plan. With our expertise, our clients yield exciting and profitable results — even in high-competition areas. Here’s how.

Case Study: The Old Wailuku Inn at Ulupono

Maui, Hawaii, is one of the most popular vacation destinations in the world. Here, visitors have the chance to lounge on black sand beaches, explore tropical rainforests, swim beneath waterfalls, and so much more. Best of all, the island’s natural beauty is complemented by top-notch cuisine and activities for all ages. It’s no wonder so many people have the Valley Isle on their bucket list!

The downside to Maui’s booming tourism industry is, of course, the competition. There are over 50 bed and breakfasts on the island, and that doesn’t include Airbnb. How do you stand out from the crowd?

Unlike other lodging options on Maui, The Old Wailuku Inn at Ulupono provides a truly authentic Hawaiian experience. The historic property is a short drive from the airport and offers comfort and charm in spades. In between adventures, guests can stroll the inn’s manicured gardens, enjoy a mai tai on the lanai, or relax in the living room with a good book. Other amenities include complimentary beach towels and a delicious homemade breakfast each morning.

Stats & Achievements

In 2016, innkeepers Tom and Janice Fairbanks came to Q4Launch with the goal of achieving more direct bookings and a higher ranking on Google. Using an integrated marketing plan comprised of SEO, website design, blogs, and social media, Q4Launch was able to meet (and exceed!) their expectations.

Since launching marketing on March 9, 2016, The Old Wailuku Inn has seen a 42% increase in eCommerce conversion rate. Transactions are up 120%, and revenue is up 118%. After redesigning their website, the rooms page has lead to a 176% increase in bookings. Other impressive year-over-year stats include:

  • 570 Vacation Guide downloads since 2016, with 123 in the first quarter of 2018 alone
  • $2,383 in bookings from social
  • Over 4,000 visits to the ahi poke blog since June of 2016
  • Over 2,000 visits to the Mama’s Fish House blog since June of 2016

We are very pleased to see these results for The Old Wailuku Inn at Ulupono. The success of our clients shows that what we do is working, and the data continues to prove the strength of our marketing techniques!

Q4Launch Can Make Your Marketing Dreams a Reality  

If your business is located in a high-competition area, Q4Launch has the necessary tools and expertise to get you noticed. Learn more about what we can do for your B&B, hotel, or vacation rental by calling us at (843) 475-2962 for a free 30-minute consultation. You can also register for one of our upcoming webinars for details on the latest industry trends and marketing strategies. We look forward to hearing from you!

Casey Higgins | Assistant Content Manager
Learn More About Me and Q4Launch on LinkedIn