For more information, contact:
Ann Marie Houlihan, Director of Marketing, Q4Launch
843-647-8101 / annmarie@q4launch.com
Select Registry Names Q4Launch as Digital Marketing Agency of Record
MOUNT PLEASANT, SC, Dec. 14, 2017 – Select Registry, a collection of more than 300 independent, boutique lodging properties in the U.S., Canada, and Europe, has chosen Q4Launch as its new digital marketing agency of record. The partnership aims to provide marketing automation that meets and anticipates the needs of travelers at every stage of their total travel experience.
“I am very pleased to announce that Select Registry has chosen Q4Launch as its new digital marketing agency of record,” said Mark Jaronski, Select Registry’s CEO. “Having struggled with the poor development and delivery of our new website early this year, as well as the subsequent challenges with our primary source of organic traffic, I’m really excited to be working with a growing team of hospitality marketing professionals that have a track record of success in our segment of the industry. Q4Launch’s proven history of increasing traffic, leads and bookings for our properties is exactly what we need to propel our brand forward.”
Q4Launch kicked off phase 1 of its strategic marketing partnership with Select Registry in November with new search engine optimization, email marketing, and paid advertising campaigns. Its first campaign for Cyber Monday yielded a 40 percent increase in gift certificate sales over last year. Soon, Q4Launch will also oversee Select Registry’s website optimization, implement opportunities identified in its comprehensive SEO audit, and begin creating custom website content.
Q4Launch Founder Matt Bare said, “We are thrilled to be working again with Select Registry and their member properties to help bring integrated marketing solutions in a complex and ever-changing digital world. Having successfully represented so many individual Select Registry members, we have a collective knowledge and experience that can propel the organization’s success to new heights. Working together as established industry leaders, we believe 2018 will set the trajectory for an incredibly bright future.”
About Q4Launch
Q4Launch is a digital marketing partner for 100+ hotels, bed and breakfasts, small resorts and vacation rental companies. Q4Launch’s success and impact on the hospitality industry was recognized this year when the company was named to Inc. Magazine’s annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. It ranked as the No. 1 fastest growing marketing agency in the travel industry and ranked number 940 amongst all industries.
Q4Launch is committed to growing its customers’ businesses by increasing website traffic, designing websites that convert to bookings, and implementing online marketing strategies they develop. They focus exclusively on the hospitality industry and have a deep understanding of the traveler’s journey. Its website products and integrated marketing strategies deliver strong results year after year.
When asked, “What was the biggest driver of Q4Launch’s success?” Bare said: “Hands down, it’s the way we take care of our customers. That may sound simple, but it’s something that can suffer from the kind of growth we’ve created. We have an intense focus on creating a culture of caring for all of our stakeholders. Hiring great people and caring for them like family is critical as we continue to deliver on our mission.”
About Select Registry
Select Registry is an association of independent owners, innkeepers and general managers of boutique lodging. They work with their membership to expand marketing and sales opportunities and deliver more bookings, as well as create connections with industry experts who will share their knowledge and resources to help strengthen all member properties.
When independent property owners join forces with the Select Registry brand, they instantly create an image in the minds of consumers that their property is among a select group that is both unique and superior to competitors.
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