How Q4Launch Helps Two Sante Fe Sister Properties Achieve Success

February 23, 2018

Q4Launch helps bed and breakfasts, hotels, and vacation rental companies across the country achieve success and meet their business goals. By executing high-quality digital marketing, website design, and content creation, our clients yield exciting and profitable results. We’d like to share one of those success stories regarding two wonderful sister properties, El Farolito and Four Kachinas, in Santa Fe, New Mexico.

About the Area

Known for its rich culture, Native American art, and vibrant markets, Sante Fe, New Mexico, is the United States’ oldest capital. Nestled in the Sangre de Cristo Foothills, the sunny city boasts incredible views and natural beauty. In the scenic downtown area of Santa Fe, two partner B&Bs, El Farolito and Four Kachinas, enchant visitors with their Southwestern charm. Once guests arrive, they never want to leave the beautiful accommodations! However, the properties came to Q4Launch with the goal of attracting more travelers to their inns.

El Farolito

Known as one of the best places to stay in Sante Fe, El Farolito Bed and Breakfast Inn offers incredible accomodations in the heart of the city’s downtown historic district. Guests who visit El Farolito are delighted by the B&Bs warm hospitality, impeccable guest rooms with luxurious amenities, and sun-kissed courtyard and gardens.

A dreamy stay at El Farolito includes a delicious, homemade breakfast, a comfortable bed with plush linens, handcrafted furniture, fluffy robes, a cozy wood-burning fireplace, and stunning views from a private balcony. The unparalleled, attentive service and numerous thoughtful touches make for a truly unforgettable experience.  

Four Kachinas

El Farolito’s sister Inn, Four Kachinas, is equally warm and inviting. This charming Southwestern Inn is where modern luxury meets beauty and charm. Guests enjoy easy access to Santa Fe’s best restaurants, markets, and art scenes. Four Kachinas boasts incredible art of its own with New Mexican architecture as well as original Native American, Spanish Colonial, and local art.

The six guest rooms at Four Kachinas offer luxurious amenities, private entrances, charming patios, unique decorations, and more. The bed and breakfast provides a cozy home-away-from-home and is the perfect base for exploring vibrant Santa Fe.

How Q4Launch Drives Results for El Farolito and Four Kachinas

By assisting El Farolito and Four Kachinas with SEO, website design, blogs, and social media, we’ve seen an impressive 62.29% increase in organic search traffic and an eCommerce conversion rate of 8.17%. This means more people are visiting the websites and booking stays!

In addition to increased bookings and website traffic, the B&Bs have seen an improvement in numerous stats year-over-year:

  • 38.67% increase in organic search traffic for El Farolito
  • 38.22% increase in new users on El Farolito’s website
  • 31.51% increase in users on one of El Farolito’s top performing landing pages
  • 62.79% increase in new users on the Four Kachinas website
  • 48.09% increase in users on the Four Kachinas’ accommodations page
  • 37.98% increase in users on one of Four Kachinas’ top performing landing page

We were pleased to see the impressive improvement of stats for Four Kachinas after redesigning their website! The success of our clients shows that what we do is working, and the data continues to prove the strength of our marketing techniques.  

Let Q4Launch Help You Achieve Your Digital Marketing Business Dreams

Q4Launch has the necessary tools and expertise to get your business noticed. If you’re interesting in learning more about what we can do for your B&B, hotel, or vacation rental, contact us today at 843-475-2962 for a free 30-minute consultation. You can also register for one of our upcoming webinars for the latest industry trends and marketing strategies. We look forward to hearing from you!