At Q4Launch, it is our goal to help bed and breakfasts, hotels, and vacation rental companies achieve success. With a digital marketing strategy that revolves around high-quality content, outstanding websites, expert email campaigns, and social media, our clients see results. Over the years, Pilgrim’s Inn in Deer Isle, Maine, has achieved their goals with the help of Q4Launch. Although the inn is only open for a few months out of the year, Q4Launch markets year-round to push their open season and drive bookings. Here’s how.
About Pilgrim’s Inn
Pilgrim’s Inn is located in the gorgeous town of Deer Isle, Maine. Set far away from the hustle and bustle of everyday life, this scenic area is the perfect place for a relaxing getaway. The previous owners began their partnership with Q4Launch in 2016, and Scott and Nicole purchased the property in February 2017. They made the decision to continue marketing with Q4Launch through blogs, website updates, email campaigns, and social media. The couple’s success also comes from their passion for hospitality; they have been endlessly updating their accommodations and amenities while preserving the historic nature of the property.
How Pilgrim’s Inn in Deer Isle, Maine, Has Reached Success
One of the main ways Q4Launch creates leads for clients is through our Vacation Guide. With the help of innkeepers and property owners, we create a carefully curated list of things to do in the area to help guests save time planning. Guests must provide their email to get the guide, which results in leads for our clients. In fact, the Pilgrim’s Inn Deer Isle Vacation Guide has gotten 906 downloads since implemented, and 471 were in 2017 alone! This means that almost 1,000 new contact leads have been added to their list.
Successful email campaigns are one of the many components of Q4Launch’s marketing strategy. These emails send timely messages to leads that the website has gathered, as well as to past guests. We have seen a 137.24% increase in email conversion rates in 2017 compared to 2016 for Pilgrim’s Inn.
Q4Launch makes sure to utilize the power of SEO in all aspects of the Pilgrim’s Inn website, including on landing pages and blog posts. This helps guests find the pages organically through search engines. Our team of experts chooses specific keywords to use in website content, and our strategy is implemented to get them ranked on Google. Thanks to this process, Pilgrim’s Inn has seen a 46.3% increase in organic search in 2017 versus 2016!
During Pilgrim’s Inn’s time with Q4Launch, we have helped them switch over to a recommended booking engine. Having the right reservation software is incredibly important for user experience. The switch to ResNexus provides a better booking experience for the guest along with mobile compatibilities that are becoming increasingly crucial in this digital age.
How Q4Launch Can Help You
Whether you own a B&B, hotel, or vacation rental company, you need digital marketing expertise to grow your business. A trusted partner can help you make the tough decisions like choosing a booking engine, website design, and more. Contact us today to schedule a 30-minute phone call about your next steps!