How to Start Blogging: A Guide for Property Owners

January 12, 2015
how to start blogging
Photo Credit: Nastia11/iStock/Thinkstock

No matter how long you’ve been in the business, we’re sure you understand the importance of marketing to help get “heads in beds”, or creating potential new customers to stay at your property. If you’ve read any of our blogs, we’re sure you also understand the importance of blogging for drawing potential customers to your website and eventually to your property. One of the greatest things blogging does is it creates fresh content to optimize your website for search engines, creates content to tout on your social media pages, builds authority for your business, and even increases the number of pages on your website on which you can post Calls-to-Action. But, are you wondering how to start blogging?

How to Start Blogging

The problem for most property owners when deciding on how to start blogging is what appears to be a rather complex question: what the heck do I write about? While this question may seem overwhelming, it can easily be broken down into the smaller questions of why you’re writing a blog in the first place, who your target audience is, and what your competitors (if any) are writing about.

Establish Goals

Blogging is not something to do half-heartedly. The most important thing to remember to keep you focused is to remember your goals with blogging–why are you writing a blog? Even more important than the reasons listed above, the main purpose for blogging for any business is to attract more customers. You’re able to do this by generating more people to your website, therefore putting your brand in front of more eyeballs.

Creating Buyer Personas

But who are your customers? When writing blogs, it’s important to keep your ideal or most common customer in mind, and hopefully  these two customers are one and the same. If you’re not sure who your ideal customer is, think in terms of who your top guests are (or the ones who spend the most money at your property), who your favorite guests (the ones you enjoy interacting with the most, and bonus points if your top clients are the same as your favorite clients), or even just create a persona based around you, if you think you and people like you are the ideal customer for your property.

Scope-Out the Competition

The next step is to see which of your competitors are blogging, and what they’re writing about on their own blogs. If they’re answering questions your customers are asking you, those are great topics with which to start. If you have competitors near you that are blogging, you could answer similar questions or have a similar blog focus as them.

Be Different!

In reality, though, it’s better for your blog to be different from others in the market. Fortunately, you now have a better idea of how to be different. Think of your customer’s personification and brainstorm what’s important to them and what questions actual guests have asked you before. With this in mind, think of what your blog could become an authority on–a fount of information for people interested in this overarching topic. For example, many property owners use their blog to become authorities on what there is to see and do in the area around their property. Once you’ve determined your blog’s overarching theme, a little keyword research will help you decide what topics both fit well into the blog and will attract a large enough number of readers to your blog and website.

Deciding how to start blogging is an easily surmountable challenge with the right tools.  By creating an overarching focus of your blog with your potential customers and what you’re passionate about in mind, it’s easy to create blog topics that fit into your blog’s theme.

If you’d like to learn more about blogging, especially the details on how blogging increases traffic to your website, contact us now! We’ll look over your blog page and make recommendations for improvement.