The Blackburn Inn wanted a one-stop solution to increase occupancy and revenue, create brand consistency between marketing platforms, and expand their brand to new markets. In 2019, they signed with Q4Launch and never looked back!
Why? The Blackburn Inn observed the marketing success and value that Q4Launch delivered to other hotels across the nation by leveraging deep domain expertise and an unwavering commitment to the industry. Q4Launch positioned TheBlackburn Inn to outperform traffic and eCommerce metrics in Google Analytics by implementing an integrated marketing package with a combination of email, social media, and pay-per-click advertising campaigns. Q4Launch also optimized their audience penetration through lead generation with our Vacation Guide – a key offering that has increased The Blackburn Inn’s list by nearly 3,000 contacts since the program launched. This growth has allowed The Blackburn Inn to generate more than 300% more revenue from January 2021 to October 2021, compared to the same period in 2019.
Additionally, because of Q4Launch’s SEO strategy, Blackburn Inn ranks first on Google for “boutique hotel in Staunton” which has about 700k results and they are fourth for “Staunton hotel” which has 2.3 million results. The Blackburn Inn also has a winery and our SEO experts have positioned them in the third spot for “wineries near Staunton.”
Since becoming a Q4Launch customer, The Blackburn Inn has realized tremendous growth in online bookings and overall traffic to its site. With Q4Launch managing their online presence and marketing strategy, the team at The Blackburn Inn has been able to focus on its passion – delivering a remarkable guest experience onsite!
Want to learn more about how Q4Launch can help elevate your business? Check out what our team did for The Addison on Amelia Island.
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