How Automating Social Media Can Save You Hours Each Day

October 15, 2015
Automating social media
Photo credit: eternalcreative / Thinkstock

Do you find yourself sitting at your desk for hours each day managing your social media accounts? Do you find yourself scrambling to get posts out during your optimized time window? This could all be avoided if you adopted a social media automating program to do all the posting for you. There are quite a few options when it comes to picking the program that is right for you and your industry. Continue reading to learn about two of the most popular services.

Automating Social Media with Hootsuite

Hootsuite is well known in the social media industry and is one of the most popular programs used for the purpose of social media automation. Hootsuite offers 3 different plan options, free, pro, and enterprise. We recommend trying a free account or the 30-day pro account trial before purchasing a membership to get acquainted with the program before committing to payments. Each plan is geared toward a different customer. If you are looking for personal use or consider yourself a casual enthusiast they recommend signing up for a free account. If you are a small business, social media professional or social media consultant, they recommend the pro version starting at $9.99 a month. If you are a business, organization, agency, or government they recommend the enterprise version.  To view all features included in each of these categories, check out Hootsuite’s plans page. With Hootsuite you can connect Twitter, Facebook, LinkedIn, Google+,, and Instagram. They boast that they have over 10 million users some of which are the world’s top brands including Local World, Oakley, Orange, and Siemens.

Automating Social Media with Buffer

Like Hootsuite, Buffer also offers a free plan. Including the free plan they also offer “The Awesome Plan,” Business, and Enterprise. Much like Hootsuite’s plans, Buffer’s offer different amounts of connected social accounts, team members, and scheduled posts. To view all of the plan options, view their Buffer for Business page. With Buffer you can connect Facebook, LinkedIn, Twitter, Google+, and Pinterest (on Awesome and Business plans).

Automating Social Media with Edgar

Edgar offers two different paid plans. If you are just getting into social media automation, we recommend trying a program that offers a free account first. Edgar’s plans are as follows, the starter plan for $49 a month lets you store up to 1,000 posts and connect up to 10 social media accounts. The premium plan is $99 a month and lets you store up to 5,000 posts and connect up to 25 social media accounts. Edgar supports automation for Facebook, Twitter, and LinkedIn. With Edgar you can either let the program optimize and choose when you post, or you can set a specific day and time for postings. Like the other two programs, Edgar works solely online and no software needs to be downloaded. They do offer a Google Chrome app and bookmarklet tool, but those are not necessary for full functionality of your account.


Whether you are looking for a simple solution to free up some of your time or a way to step up your social media strategy, one of these programs will completely change your social media experience.