Marketing emails are a constant reminder of our need to engage an audience – a sometimes dreaded reminder at that. If you’re lucky, your email list is continuously growing, which presents its own challenges of having an even wider audience to engage, prompting you to keep redefining and rehashing old ideas. The central question to keep asking yourself when you sit down to write that weekly email is: what do I mean by engage? Defining your terms is a great place to start. Does engage mean open rates, click-throughs or something else? Without clarifying your expectations, you have no metric for success.
6 Ways to Engage Your Email List
- Use Fresh Copy
While your standard formats are useful and no doubt spiffy, what subscribers really crave is fresh and cutting edge content. Make your content exclusive by giving subscribers things they can’t get elsewhere like great deals and promotional codes. If you are sharing blogs with them, have fresh content up every week so they have something to look forward to.
- Get Personal
Throw some personality into your emails to spruce them up. Subscribers will be much more drawn in when they get a feel for you and your company. Information delivered dryly is a sure bet for unsubscribers. It can be difficult to find interesting angles for content, but a little bit of research can go a long way!
- Responsive Emails are KEY
With the majority of your subscribers checking their emails on smartphones, it’s imperative that they are seeing mobile friendly content. If you’re using software like MailChimp or GetResponse, you’re all set. It you aren’t, find a way to get your content to be responsive so it is accessible whether they’re looking at it from a computer, tablet or smartphone.
- Short, Snappy Segments
Segments make your emails easier to follow and allow people to skip to the parts that most interest them when they open your email. Most readers are looking to devote a bunch of time to reading your email, so cater to that desire with clear headlines, and quick, simple text with informative pictures that help tell the story.
- Schedule Your Email
With a calendar in place to plan out all of your email campaigns, you will ensure that you’re sending emails frequently so your subscribers don’t forget you. Staying in touch regularly is important in staying top of mind for your customers and potential leads.
- Reward Engagement
If you have particularly engaged subscribers, commend and highlight them in your emails. Whether they sent you photos of their experience or had high praise after taking you up on a special offer, their stories send a powerful message to your audience and what they might be missing out on.
Give your email campaigns a makeover with these simple steps and start engaging even more people, getting those hot leads on the line. For more information about how a marketing partner can help you pull off amazing weekly emails, contact Q4Launch.