How to Score a 450% Increase in Organic Traffic in 2 Years: Ask By the Side of the Road

December 7, 2017

by the side of the road inn and cottages, a bed and breakfast in harrisonburg, virginia, in the shenandoah valleyFew areas east of the Mississippi River possess the stunning natural beauty that the Shenandoah Valley does, and in this scenic location is the city of Harrisonburg. A beautiful Virginia city rich in history and appeal, Harrisonburg is home to By the Side of the Road Inn & Cottages, a Q4Launch customer.

About By the Side of the Road Inn & Cottages

Run by innkeepers Dennis and Janice Fitzgerald along with Anna Fitzgerald Bergey, By the Side of the Road Inn & Cottages offers guests an unforgettable stay in one of the city’s most historic homes. This Harrisonburg, VA, bed and breakfast has seen well over 150 years of history, serving as a bishop’s home and at one time, a temporary Civil War hospital.


Today, guests can enjoy the inn’s historic appeal, romantic accommodations, and modern amenities. By the Side of the Road features four suites in the main Manor House, as well as three luxury cottages, and two Spring Water cottage suites added during the inn’s expansion in 2012. Each room is beautifully decorated and features both considerable privacy and space. Add in amenities like whirlpool tubs, king- and queen-size beds, delicious gourmet breakfast choices, and it’s easy to see what sets By the Side of the Road apart from their competition.


Thanks to the inn’s convenient location, the best things to do in Harrisonburg, VA, are only minutes away. Vineyards, craft beer breweries, and the beauty of the Shenandoah Valley are just a handful of the surrounding features that guests can enjoy.

What Q4Launch Does for By the Side of the Road

organic search traffic to by the side of the road inn and cottages website before working with q4launch, and before
Organic visits to By the Side of the Road’s website, blue line is from the start of the partnership to the present versus the same period before the partnership began

Since many of our customers are B&B owners, we know a thing or two about driving traffic to their websites and increasing bookings through our integrated hospitality marketing approach. “We put more heads in beds – guaranteed” isn’t simply a catchy quote that we display on our website. It’s what we do. Our hospitality SEO marketing for By the Side of the Road is a fine example of that.


Through our process (which includes bed and breakfast website design, email marketing, SEO, and content creation), we’ve helped boost the organic traffic to their website. The result? More people staying at By the Side of the Road, a strengthened relationship with the innkeepers, and the satisfaction of knowing that what we do works.


Here’s what innkeeper owner Janice Fitzgerald had to say about the service we provide them after coming to us from a BookingSuite website:


by the side of the road vacation guide, which they offer for free on their website to convert anonymous visitors to contacts in their email marketing campaign list

“Just wanted to share that we have guests in the Ardor of Hope Suite for five evenings who are enjoying their honeymoon.  They hail from your neck of the woods – South Carolina!

They advised us that the reason they chose By the Side of the Road is that we were not only promoting ourselves but the ENTIRE area through our Vacation Guide. They found that very impressive and you deserve to share that praise Colin, Bryan and Q4Launch.”

Fitzgerald especially appreciates having even more team members on her team empowered to focus on one aspect of her entire business: marketing and attracting more customers (and more revenue):

“Q4Launch educated us (even after 16 years of marketing our B&B on the web) about the importance of strategically planned and implemented SEO practices. Regular and consistent actions by professional marketing experts is key! Monthly monitoring and written reports are revealing substantial increases in organic traffic and every part of social media. Finally, we have a 21st-century partner guiding our business through the challenging web mysteries of SEO so we can focus on the business of keeping the inn! Thanks, Q4Launch!”

If you want to know more about what Q4Launch can do you for you and your B&B or inn, contact us today and request a free 30 minute consultation.