Just over a week has passed since the most recent VRMA annual conference in San Diego, and we are still excited about all the things we learned and the relationships we were able to cultivate. As with any major conference, you can walk away feeling a bit of “information overload,” so we wanted to share a few of our own takeaways that can help both us and other attendees remember some of the highlights. For the next couple of minutes, join us in reliving the record-breaking conference.
Among other things, the level of professionalism, communication, and organization displayed by the VRMA staff was impressive. To sum it up, the quality of the conference was top-notch. And as we mentioned before, this wasn’t just another VRMA annual conference, this was a record-breaking conference. VRMA welcomed more than 1,000 attendees for the first time ever! While the greatness of San Diego can probably take any event to the next level, VRMA deserves a round of applause from all those in attendance for a job well done (and for taking us to the WaveHouse!).
Customer Service is Paramount (and John DiJulius will convince you if you disagree!)
We are obsessed with providing great customer service at Q4Launch, so listening to John DiJulius give an hour-long, impassioned presentation on customer service got us fired up! It quickly became obvious why he works with some of our favorite companies like Starbucks and Chick-fil-A. If you’re doubting that customer service is king, or you just want to know how to do it better, get your hands on some of his resources.
Mobile Travel Bookings Will Reach $40 Billion in 2014
Yep, that’s $40 billion, with a B. We learned this fact from HomeAway CEO Brian Sharples, and tweeted as much during his presentation. In response, Kirby Winfield from Dwellable tweeted back at us that in 2011, that number was at just $1 billion. These numbers help tell the same story that we have been telling: you need to have a responsive website!
Duplicate Content Hurts Your Own Website
We believe that you need to own your marketing through your website. This means that the content on your site needs to be unique. When you start using the same property descriptions on third-party sites, Google will see this as duplicate content and will begin to penalize you. If you do use third-party sites to list your properties, be sure that the content you put there is not the same as what you have on your website.
The VRMA Annual Conference is a Great Relationship Building Atmosphere
This is true for both existing partners as well as new relationships. We had such a fantastic time catching up and strategizing with our current customers in San Diego. Emails and phone calls are great communication tools, but sitting down face-to-face is irreplaceable. Couple that with the opportunity to interact with industry leaders and vacation rental managers from around the world, and you have a wonderful atmosphere to create and strengthen relationships.