Ikon Financial Group
Ikon Financial Group was referred to us by our good friends at Vision Path Group, and at the time was known as Island Lending Group. Vision Path was in the process of helping Island LG grow outside of the Charleston market. We came in and helped cast the vision for a brand that could expand throughout the southeast and eventually nationwide. We wanted an identity that represented them and their core differentiators; speed, tenacity, and agility. The lion perched atop their name instantly became representative of the service Ikon Financial Group delivers to their clients. We also had the opportunity to further develop their identity by designing their business cards, letterhead, thank you cards, and envelopes. Finally, we wrote and designed their collateral leave behind piece for real estate agents and the like.
After putting all that to print (with Knight P&G, see above), we went on to develop their website which includes a secure loan application and a custom intranet for their employees. Ikon also takes advantage of our Virtual Marketing Department that allows them to order custom business cards and other collateral with just a few clicks.
