Google analytics carved out a new trajectory in understanding the data that is created from online traffic, and making decisions based off of that data. The program revolutionized an industry and did it for free. Just recently, Google unveiled a 2.0 version of their analytics platform, Google Analytics Premium. Google Analytics began as a program to help web developers and Internet marketing firms better understand the nuances behind their online traffic. With Google Analytics Premium, Google is moving into an area of serving larger, enterprise sized clients.
They built the premium program around three points of added value: more data, advanced tools, dedicated support and guarantees. The goal is to improve the efficiency and ability of larger organizations to leverage the analytics software. The product will be provided to larger enterprises at a fixed annual fee. This development is a great indicator of the growing demand for data driven decisions, and a great sign of growth in the market for analytical or results driven marketing solutions.
The main premise behind the analytics services offered by Google is to provide users the ability to make data driven decisions based on the behind the scenes performance of websites and the traffic generated from them. Google Analytics Premium will help enterprises or larger customers that have massive amounts of data and require increased support to get the information they need to make more informed decisions regarding their websites and traffic.
An example of a company using Google Analytics Premium is Travelocity. A recent case study reports on the strategic move by Travelocity. Google Analytics Premium has given Travelocity enhanced access to data and reporting across the entire company creating synergy between departments and improved decision making. For most large size ecommerce based companies, Google Analytics Premium will be a great option. For more information on how Travelocity has benefited from the software visit our contact us page: Contact Us.
We here at Q4launch understand how analytics software can add value and improve marketing decision-making. It can improve the performance of both small and large-scale clients. We want to see your business succeed in using all the means necessary to help you generate the leads needed to keep your business running. Let us consult with you to determine the most successful way to deploy your company on an analytics program.
